--- title: "Conversion Optimization" url: "https://www.performetic.com/en/blog/category/conversion-optimization" --- # Conversion Optimization E-commerce experience and automation guides that turn visitors into customers. - [Why Shoppers Abandon Carts and How to Fix It](https://www.performetic.com/en/blog/reduce-cart-abandonment): A practical look at why shoppers abandon carts, based on Baymard research, with a checkout UX fix list and a recovery flow you can start testing this week. - [How to increase your ecommerce conversion rate](https://www.performetic.com/en/blog/how-to-increase-ecommerce-conversion-rate): How to calculate conversion rate correctly, segment it by device and channel, and lift it with an action list ranked by impact instead of guesswork. - [How Core Web Vitals Affect Your Conversion Rate](https://www.performetic.com/en/blog/core-web-vitals-conversion-rate): What LCP, INP and CLS measure, the thresholds Google calls good, how to measure them and how to fix the speed issues that hurt ecommerce conversion. - [5 Essential Email Automations for Ecommerce](https://www.performetic.com/en/blog/ecommerce-email-automations): Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows: the goal, trigger, timing and content of each, plus consent rules for Turkey. - [What makes a product page that actually sells?](https://www.performetic.com/en/blog/product-page-optimization-guide): Images, copy, price and shipping clarity, reviews and the add to cart button: the elements that turn a product page into sales, with a checklist table. - [How to optimize your checkout page](https://www.performetic.com/en/blog/checkout-page-optimization-guide): Guest checkout, fewer form fields, payment options and trust signals: a step by step guide to simplifying checkout, grounded in Baymard research. - [Why are mobile sales low? Mobile conversion guide](https://www.performetic.com/en/blog/mobile-conversion-rate-guide): Lots of mobile traffic but most orders on desktop? How the thumb zone, speed, mobile forms and digital wallets help you lift mobile conversion rate. - [How to run A/B tests in ecommerce](https://www.performetic.com/en/blog/ecommerce-ab-testing-guide): From writing a hypothesis to calculating sample size, choosing test duration and reading significance: how to run trustworthy ecommerce A/B tests and avoid common mistakes. - [How to increase average order value (AOV)](https://www.performetic.com/en/blog/how-to-increase-average-order-value): Bundles, cross sells, free shipping and gift thresholds and tiered discounts: how to raise average order value profitably, with a worked margin example. - [How to set a free shipping threshold](https://www.performetic.com/en/blog/how-to-set-free-shipping-threshold): Set your free shipping threshold with order value data and margin math, not gut feel. A break even formula, worked example table and testing approach. - [How do customer reviews affect ecommerce sales?](https://www.performetic.com/en/blog/customer-reviews-social-proof-guide): Collecting reviews, displaying them well, using UGC and following Google's review structured data rules: a practical guide to social proof in ecommerce. - [How to set up GA4 ecommerce tracking](https://www.performetic.com/en/blog/ga4-ecommerce-tracking-setup): Recommended GA4 ecommerce events, a Google Tag Manager dataLayer example, DebugView validation and consent mode settings: a step by step setup guide. - [How to build a landing page for your ads](https://www.performetic.com/en/blog/how-to-build-landing-page-for-ads): Message match, a single goal, speed and a proven section structure: how to build a landing page that turns paid traffic into sales. - [How should you design an ecommerce homepage?](https://www.performetic.com/en/blog/ecommerce-homepage-design): Your homepage carries first impressions, category discovery and search. A research-backed section order, checklist and the mistakes that quietly cost sales. - [How does on-site search increase ecommerce sales?](https://www.performetic.com/en/blog/ecommerce-site-search-optimization): Shoppers who search are telling you exactly what they want. A guide to the search field, autocomplete, no-results pages and reading search data in GA4. - [How to design category page filters that convert](https://www.performetic.com/en/blog/ecommerce-product-filter-ux): Filters help shoppers find the right product among hundreds. Which filters to offer, how to show them on mobile and which mistakes to avoid. - [How do trust signals affect ecommerce conversion?](https://www.performetic.com/en/blog/ecommerce-trust-signals): Security badges, return policies, contact details and transparent costs: which trust signals actually help a lesser-known brand win the sale? - [Pricing psychology and discount display for ecommerce](https://www.performetic.com/en/blog/ecommerce-pricing-psychology): Strikethrough prices, percent versus amount off, installment display and free shipping framing: how to manage perceived value without changing the price. - [Post-purchase upsells and thank you page optimization](https://www.performetic.com/en/blog/post-purchase-upsell-thank-you-page): The order is placed, but the work is not done. How to use post-purchase offers, the thank you page and the order status page to win extra revenue, accounts and data. - [Do live chat and chatbots increase ecommerce conversion?](https://www.performetic.com/en/blog/live-chat-chatbot-ecommerce-conversion): Live chat and chatbots can rescue sales by answering questions at the moment of decision, or hurt trust through long waits and wrong answers. When and how to set them up.