--- title: "Ecommerce Growth" url: "https://www.performetic.com/en/blog/category/ecommerce-growth" --- # Ecommerce Growth Strategy, platform, market and growth planning guides for ecommerce brands. - [How to grow a stagnant ecommerce store](https://www.performetic.com/en/blog/how-to-grow-stagnant-ecommerce-revenue): Diagnose flat ecommerce revenue with four multipliers: traffic, conversion rate, average order value and repeat purchase. Includes a prioritization table and a 90 day plan. - [Shopify vs WooCommerce vs ikas: platform guide](https://www.performetic.com/en/blog/shopify-vs-woocommerce-vs-ikas): An honest comparison of Shopify, WooCommerce and ikas across hosting, apps, payments, SEO control and cost structure, plus how to calculate total cost of ownership. - [Marketplace or your own store? How to decide](https://www.performetic.com/en/blog/marketplace-vs-own-online-store): Compare selling on marketplaces with running your own direct to consumer store on margin, customer data, brand control and growth, and learn how a hybrid strategy works. - [How to sell online internationally: starter guide](https://www.performetic.com/en/blog/how-to-sell-online-internationally): A practical guide to cross border ecommerce: choosing your first market, localization, payments, shipping and returns, and setting up ads market by market. - [WhatsApp marketing for ecommerce: a practical guide](https://www.performetic.com/en/blog/whatsapp-marketing-for-ecommerce): The difference between the WhatsApp Business app and the WhatsApp Business Platform API, opt-in rules, click to WhatsApp ads and the ecommerce use cases that work best. - [How to measure influencer marketing for ecommerce](https://www.performetic.com/en/blog/how-to-measure-influencer-marketing): A measurable influencer marketing playbook: choosing creators, writing briefs, tracking with UTMs and discount codes, scaling with partnership ads and following disclosure rules. - [How to get customers to buy again](https://www.performetic.com/en/blog/how-to-increase-repeat-purchases): Use cohort analysis, RFM segmentation, loyalty programs and post purchase flows to raise your repeat purchase rate, with a worked example of the revenue impact. - [How to calculate ecommerce profit margin](https://www.performetic.com/en/blog/ecommerce-profit-margin-unit-economics): Go from gross margin to contribution margin by layering in product cost, shipping, payment fees, returns and ad spend, with a worked example of real profit per order. - [Black Friday ad plan for ecommerce brands](https://www.performetic.com/en/blog/black-friday-ad-plan-ecommerce): A pre peak, peak and post peak timeline for Black Friday and other sale events, with budget pacing, creative and offer prep, and a stock and site readiness checklist. - [Brand awareness vs performance ads: budget split](https://www.performetic.com/en/blog/brand-awareness-vs-performance-marketing-budget): How to balance budget between brand awareness and performance advertising, how to measure upper funnel impact with branded search and lift tests, and a starting split framework. - [How to choose a digital marketing agency for ecommerce](https://www.performetic.com/en/blog/how-to-choose-ecommerce-marketing-agency): Questions to ask, red flags, contract and reporting expectations, and an in-house vs freelancer vs agency comparison for choosing an ecommerce marketing agency. - [How to set an ecommerce pricing strategy](https://www.performetic.com/en/blog/ecommerce-pricing-strategy-guide): How to build your ecommerce prices from a contribution floor, acquisition cost, competitor price band and perceived value, then test changes without guesswork. - [ETBİS registration: a guide for online stores in Turkey](https://www.performetic.com/en/blog/etbis-registration-turkey-ecommerce): Who must register with Turkey's e-commerce information system ETBİS, what you need to submit, the 30-day notification deadlines and what changed after the QR code was retired. - [How to grow your ecommerce email list](https://www.performetic.com/en/blog/how-to-grow-ecommerce-email-list): Popup timing, incentive choice, consent rules and list hygiene: a practical guide to growing a permission-based email list on your ecommerce store. - [A digital marketing plan for a new product launch](https://www.performetic.com/en/blog/new-product-launch-marketing-plan): A week-by-week launch plan for ecommerce: what to prepare, how to build a waitlist, which channels to open first, how to split budget and what to measure. - [Distance sales contracts: legal must-haves in Turkey](https://www.performetic.com/en/blog/distance-sales-contract-turkey-ecommerce-legal-requirements): Pre-contract information, the distance sales contract, order confirmation, contact and transaction guide pages: what a Turkish online store must legally have before it takes an order. - [SMS marketing in Turkey: IYS rules for ecommerce](https://www.performetic.com/en/blog/sms-marketing-turkey-iys-rules): What ecommerce brands must know before sending promotional SMS in Turkey: consent, IYS registration, MERSIS number, opt-out rights and the three business day rules. - [Ecommerce sales forecasting and setting growth targets](https://www.performetic.com/en/blog/ecommerce-sales-forecasting-growth-targets): A bottom-up sales forecast that splits revenue into new and returning customers, ties it to ad budget, acquisition cost and seasonality, and uses three scenarios. - [KVKK compliance for online stores in Turkey](https://www.performetic.com/en/blog/kvkk-compliance-ecommerce-turkey-cookies-consent): Privacy notices, explicit consent, cookie banners, VERBİS and transfers abroad: how to check your store against Turkey's data protection law KVKK and the authority's 2025 guidance. - [How to build an ecommerce loyalty program](https://www.performetic.com/en/blog/how-to-build-ecommerce-loyalty-program): Points, tiers, paid membership or perks: how to design an ecommerce loyalty program that fits your margin, calculate its cost and measure whether it really drives extra sales. - [How to do B2B ecommerce marketing](https://www.performetic.com/en/blog/b2b-ecommerce-marketing-guide): For brands selling online to dealers, wholesalers and business buyers: the channels, site features and measurement setup that make B2B ecommerce marketing work. - [Choosing a virtual POS and payment provider in Turkey](https://www.performetic.com/en/blog/virtual-pos-payment-provider-turkey): Bank virtual POS or licensed payment institution? How to check licences, compare true costs, handle refunds, security and ETBİS reporting when choosing a payment provider in Turkey. - [How to set up an ecommerce subscription model](https://www.performetic.com/en/blog/how-to-set-up-ecommerce-subscription-model): Which products suit subscriptions, which subscription type to choose, how to price it, how to reduce churn and what the rules say about cancellation: a step-by-step guide. - [Which KPIs should an ecommerce business track?](https://www.performetic.com/en/blog/ecommerce-kpis-to-track): The ecommerce KPIs worth tracking across acquisition, conversion, retention, profitability and operations, with formulas, data sources and review frequency. - [E-invoice and e-archive rules for ecommerce in Turkey](https://www.performetic.com/en/blog/e-invoice-e-archive-invoice-turkey-ecommerce): Thresholds, transition deadlines, the 2026 e-archive change and the mandatory fields on online sale invoices for brands selling online in Turkey, based on Tax Procedure General Communiqué No. 509. - [How to use web push notifications for ecommerce](https://www.performetic.com/en/blog/web-push-notifications-for-ecommerce): What web push notifications are, when to ask for permission, how they work on iPhone and which ecommerce use cases actually drive sales, with tips to protect opt-in rates. - [How to manage ads when stock is low or running out](https://www.performetic.com/en/blog/managing-ads-when-stock-is-low): How to stop wasting ad spend on products that are about to sell out: days of cover, product-level controls in Google and Meta, and what to do at stock-out and restock. - [Right of withdrawal and returns for ecommerce in Turkey](https://www.performetic.com/en/blog/right-of-withdrawal-returns-turkey-ecommerce): When does the 14-day withdrawal period start, who pays return shipping, how fast must you refund and which products are exempt? An operations guide to Turkey's Distance Contracts Regulation. - [Email deliverability: SPF, DKIM, DMARC explained](https://www.performetic.com/en/blog/email-deliverability-spf-dkim-dmarc): Why do your campaign emails land in spam? How to set up SPF, DKIM and DMARC, what Gmail, Yahoo and Outlook require from senders, and how to keep spam complaints low. - [How to analyze your competitors' ads](https://www.performetic.com/en/blog/how-to-analyze-competitor-ads): How to study competitor ads systematically with Meta Ad Library, Google Ads Transparency Center, auction insights and TikTok Top Ads, then turn findings into tests. - [Discount and sale price advertising rules in Turkey](https://www.performetic.com/en/blog/discount-price-advertising-rules-turkey): How to set the struck-through price, whether sale dates are mandatory and why fake countdown timers are risky: Turkish discount advertising rules for brands selling online in Turkey. - [How delivery experience drives customer loyalty](https://www.performetic.com/en/blog/how-delivery-experience-affects-customer-loyalty): How your delivery promise, tracking updates, packaging and delay handling decide whether customers order again, plus the metrics to measure and improve delivery experience.