---
title: "SEO and GEO"
url: "https://www.performetic.com/en/blog/category/seo-and-geo"
---

# SEO and GEO

Technical and content guides for visibility in Google and AI search.

- [How to do ecommerce SEO: a step-by-step guide](https://www.performetic.com/en/blog/how-to-do-ecommerce-seo): From keyword research and site structure to product pages, category pages, technical SEO, content and links: ecommerce SEO in the order that actually works.
- [How to write SEO-friendly product descriptions](https://www.performetic.com/en/blog/how-to-write-seo-product-descriptions): Replace manufacturer copy with descriptions that rank and sell: a reusable template, a worked example, keyword placement and a way to prioritize large catalogs.
- [Shopify SEO settings: the complete checklist](https://www.performetic.com/en/blog/shopify-seo-checklist): Every Shopify SEO setting worth checking, from titles and meta descriptions to duplicate collection URLs, robots.txt, redirects, structured data, apps and speed.
- [Ecommerce SEO: A Guide to Category Page Optimization](https://www.performetic.com/en/blog/category-page-seo-guide): Search intent, titles and H1s, faceted navigation, canonical and noindex choices, pagination, internal linking and structured data for ecommerce category pages.
- [How to Get Your Brand Cited in ChatGPT and Perplexity](https://www.performetic.com/en/blog/geo-guide-chatgpt-perplexity): A practical generative engine optimization (GEO) guide to getting your brand cited as a source in ChatGPT, Perplexity and Google AI answers.
- [Ecommerce technical SEO: filters, canonicals, pagination](https://www.performetic.com/en/blog/ecommerce-technical-seo-filters-canonical-pagination): How to tame the endless URLs created by faceted navigation, avoid canonical mistakes and paginate product listings correctly, based on Google documentation.
- [Ecommerce blog content strategy that drives sales](https://www.performetic.com/en/blog/ecommerce-blog-content-strategy): How to build an ecommerce blog around topic clusters, buyer intent and internal links to category pages, so content supports revenue instead of vanity traffic.
- [How to get free product listings on Google](https://www.performetic.com/en/blog/google-free-product-listings): How to show your products on the Google Shopping tab, Search and Images for free with Merchant Center: requirements, setup steps and fixes for common disapprovals.
- [Product schema guide for ecommerce product pages](https://www.performetic.com/en/blog/product-schema-structured-data-guide): Merchant listings vs product snippets, required and recommended Product properties, a copy-ready JSON-LD example and a testing routine for online stores.
- [How to keep SEO traffic during a site migration](https://www.performetic.com/en/blog/website-migration-seo-checklist): Moving to Shopify, a new platform or a new domain? Build a URL inventory, a 301 redirect map, a launch day checklist and a Search Console monitoring plan.
- [International SEO and hreflang for ecommerce](https://www.performetic.com/en/blog/international-seo-hreflang-guide): Selling abroad? Compare URL structures, learn the hreflang rules Google actually enforces, set up x-default and avoid the mistakes that break multilingual stores.
- [How to use Google Search Console for ecommerce](https://www.performetic.com/en/blog/google-search-console-for-ecommerce): Set up Search Console for an online store, know which reports to check every week, decode page indexing statuses and keep your product rich results healthy.
- [How to do keyword research for ecommerce](https://www.performetic.com/en/blog/ecommerce-keyword-research-guide): A step-by-step method to find the right keywords for your category, product and blog pages, sort them by search intent and map each one to a single page.
- [Internal linking strategy for ecommerce sites](https://www.performetic.com/en/blog/ecommerce-internal-linking-strategy): How to build internal links between menus, categories, products and blog posts, choose good anchor text and find orphan pages on an online store.
- [Image SEO for product photos: an optimisation guide](https://www.performetic.com/en/blog/product-image-seo-optimization): How to optimise product images for Google Images and page speed with file names, alt text, formats, sizing, lazy loading and image sitemaps.
- [How to handle out-of-stock and discontinued products for SEO](https://www.performetic.com/en/blog/out-of-stock-discontinued-products-seo): How to decide between keeping, redirecting or removing pages for temporarily out-of-stock, permanently discontinued and seasonal products.
- [Traffic dropped after a Google core update: what now?](https://www.performetic.com/en/blog/google-core-update-traffic-drop-recovery): A step-by-step guide to diagnosing an organic traffic drop after a core update, separating the real cause and building a durable recovery plan.
- [Link building strategies for ecommerce sites](https://www.performetic.com/en/blog/ecommerce-link-building-strategies): How to earn durable backlinks for an online store without buying links or breaching Google's spam policies, and how to monitor link quality over time.
- [How to build seasonal sale pages for SEO](https://www.performetic.com/en/blog/seasonal-sale-landing-page-seo): How to set up pages for Black Friday, Cyber Monday and other sales events with a recurring URL, early publishing and a plan to keep their value after the sale.