--- title: "Google AI Mode in Turkey: what changed for ecommerce" author: "Performetic Ekibi" url: "https://www.performetic.com/en/blog/google-ai-mode-turkey-ecommerce" published: "2026-10-11T06:00:00.000Z" updated: "2026-10-11T06:00:31.141Z" --- # Google AI Mode in Turkey: what changed for ecommerce > Google AI Mode began rolling out in Turkey on 18 February 2026, together with AI Overviews. Online stores don't need special AI optimisation; according to Google, SEO fundamentals are enough. The difference is that AI Mode splits questions into subtopics, so your product and category pages should answer those side questions in text. ## What did Google AI Mode change for ecommerce sites in Turkey? Google started rolling out AI Mode and AI Overviews in Turkey on 18 February 2026. The biggest change for online stores: shoppers now research products in a conversation with follow-up questions, not a single query. Google splits those questions into subtopics, runs many searches at once and shows source links inside the answer. Rankings still matter, but they aren't enough on their own. Your page needs to answer the five or ten side questions a shopper is likely to ask along the way. ## What is the difference between AI Mode and AI Overviews? They arrived in the same announcement, but they do different jobs. According to Google's Turkey blog, AI Overviews show a short summary at the top of the results page for searches where Google decides generative AI will help. AI Mode is a separate experience built for complex questions: you can ask follow-ups and search by voice or with a photo from your camera. | Feature | Where it appears | What users do | What it means for ecommerce | |---|---|---|---| | AI Overviews | Above classic results, on some queries | Read a quick summary, click a link if needed | Informational queries may lose clicks; being cited as a source matters more | | AI Mode | Its own entry point in the Google app and results page | Converse, compare, ask follow-ups | Product research becomes a longer conversation; several of your pages can be cited | | Classic results | Where they always were | Click links and ads | Category and product page SEO remains the main traffic source | Google's Search Central documentation notes that the two features can use different models, so the links shown for the same question can differ. ## What is query fan-out, and why does it matter? Query fan-out is AI Mode breaking a question into subtopics and running many searches at the same time. Google describes it in the Turkey announcement. When a shopper asks "which moisturiser for dry skin, budget around 800 TL", the system may look separately at ingredients, skin type fit, price, reviews and return terms. The practical consequence: thin product pages optimised for a single keyword don't answer most of those side questions. If a product page carries its ingredients, how to use it, who it is not for, shipping and return information as text, it has a better chance of being picked as a source for different sub-queries. A mistake we see often is that this information only exists inside product images. Information that isn't text is largely invisible to Google. ## Do you need special optimisation to appear in AI Mode? No. Google's "AI features and your website" page is clear about this: there are no additional requirements to appear in AI Overviews or AI Mode. A page needs to be indexed and eligible to show with a snippet. Google also says you don't need AI-specific text files, special markup or special schema types. That's a useful yardstick against the "AI SEO packages" on the market. If someone promises you a new file or a hidden tag, compare the pitch with Google's own documentation. The real work is solid SEO fundamentals: - robots.txt and CDN settings that allow crawling - Important content present as text on the page - Structured data that matches the visible text - A good page experience and fast pages - Up-to-date Merchant Center and Business Profile information ## What should ecommerce sites do for AI Mode? We suggest working in order: technical foundation first, then content, then measurement. 1. **Clear indexing problems.** Check Search Console for category and product pages that aren't indexed. A page outside the index can't be cited in AI answers. 2. **Fix product structured data.** Product, Offer and AggregateRating markup should state price, stock and rating consistently with the page text. Our [product schema guide](/en/blog/product-schema-structured-data-guide) covers the details. 3. **Keep your Merchant Center feed current.** Google counts Merchant Center information as a supporting input for AI features. Wrong prices or stock hurt both ads and organic visibility. 4. **Add a Q&A block to product pages.** Write short answers to the five questions customer service hears most: sizing, compatibility, delivery time, returns, warranty. 5. **Write buying guides on category pages.** A 150 to 300 word section answering "which model suits whom" improves your odds on comparison questions. 6. **Build guides around sub-questions.** Every article should carry the main question plus 5 to 10 sub-questions as headings. 7. **Set up measurement.** Clicks from AI features don't get a separate report in Search Console; they are counted inside the Web search type. Track click-through rate changes on brand and category queries regularly. ## Does AI Mode reduce organic traffic? Short answer: on some queries yes, on others no. On informational searches like "how to apply moisturiser", users may take the answer from the summary and never visit a site. On queries close to purchase, they still have to go to a store. Google's announcement says the new experiences create discovery opportunities for businesses, and the Search Central page says clicks from pages with AI Overviews tend to be higher quality. That's Google's own assessment; check your own data before generalising. Our advice is to track traffic by query type rather than as one number. If impressions rise and clicks fall on informational queries, that's expected. If clicks fall on product and category queries, the cause is more likely competition or the page itself, not AI. ## How do ads show up with AI Mode? According to Google's Turkey announcement, ads continue to appear in dedicated spaces above and below the AI Overview panel. So your Search and Shopping budget didn't become pointless overnight. What changed is that shoppers may have read a lot before reaching your ad. A visitor from an ad may already have compared products, which makes it even more important that price, shipping and returns are clear on the first screen of the landing page. ## Does work for ChatGPT and Perplexity also help in AI Mode? Largely, yes. Clear answers, citable facts, consistent brand information and solid technical SEO work across all three. The difference is that Google relies on its own index and on Merchant Center data. We cover the ChatGPT and Perplexity side in our [GEO guide](/en/blog/geo-guide-chatgpt-perplexity). ## Which ecommerce pages get cited in AI answers more often? There is no definitive list, and Google doesn't publish one. What we see in practice is that pages answering comparison and selection questions directly tend to stand out. Example: a category guide that answers "running shoes or walking shoes" with a table is a more useful source than a category page that only lists products. Treat this as a direction for content priorities, not a guarantee. ## Key takeaways - AI Mode and AI Overviews began rolling out gradually in Turkey on 18 February 2026. - AI Mode splits questions into subtopics and runs many searches; your pages need to answer the side questions too. - According to Google, no special files, markup or schema are needed to appear in AI features; SEO fundamentals are enough. - Put key product information on the page as text, and keep structured data and your Merchant Center feed current. - AI traffic is reported inside the Web search type in Search Console; track changes by query type. - Ads keep appearing above and below AI Overviews. If you'd like to see where your store falls short for AI Mode and classic search, read how our [ecommerce SEO service](/en/services/seo) works or request a [free growth audit](/en/contact) from the Performetic team. ## FAQ ### When did Google AI Mode launch in Turkey? Google announced on 18 February 2026 that AI Mode and AI Overviews were rolling out gradually in Turkey. Both run on the Gemini 3 model family and are available in the Google app on Android and iOS and on the search results page. Because the rollout is gradual, not every user got access at the same time. ### Do I need llms.txt or special schema to appear in AI Mode? No. Google Search Central's page on AI features says there are no additional requirements to appear in AI Overviews or AI Mode. You don't need AI-specific text files, special markup or special schema types. The page has to be indexed, eligible to show with a snippet and follow standard SEO practice. ### How do I measure traffic from AI Mode? According to Google, appearances in AI Overviews and AI Mode are counted inside the Web search type in the Search Console Performance report; there is no separate AI report. The most practical approach is to group informational, category and product queries and track impressions and click-through rate for each group over time. ### Does AI Mode affect Google Shopping ads? According to Google's Turkey announcement, ads keep appearing in dedicated spaces above and below the AI Overview panel, so your ad budget hasn't become irrelevant. Shoppers may have read more before reaching your ad, though, which makes clear price, shipping and return information on the landing page more important. ## Sources - [Google Turkey Blog: AI Mode and AI Overviews arrive in Türkiye](https://blog.google/intl/tr-tr/urun-duyurulari/turkiyede-ai-modu-ve-ai-bakisi-donemi-basliyor/) - [Google Search Central: AI features and your website](https://developers.google.com/search/docs/appearance/ai-features) - [Google Search Central: Intro to product structured data](https://developers.google.com/search/docs/appearance/structured-data/product) - [Search Console Help: Performance report](https://support.google.com/webmasters/answer/7576553)