--- title: "ikas SEO settings: a step-by-step checklist" author: "Performetic Ekibi" url: "https://www.performetic.com/en/blog/ikas-seo-settings-checklist" published: "2026-10-29T06:00:00.000Z" updated: "2026-10-29T06:00:23.678Z" --- # ikas SEO settings: a step-by-step checklist > Most ikas SEO settings sit under Sales Channel B2C > SEO and Domain. Set up meta title and description templates first, then write titles by hand for your key products and categories. Add 301 redirects for old URLs, leave robots.txt alone unless you have a proven crawl problem, and submit your sitemap to Search Console. ## How do you set up SEO on ikas? Most ikas SEO settings live in the dashboard under Sales Channel B2C > SEO and Domain. That screen holds meta title and description templates, 301/302 redirects and the robots.txt file. Titles, descriptions and URLs for individual products and categories are edited in each page's SEO field. The last step is submitting your sitemap to Search Console. The platform gives you a decent baseline. According to ikas, sitemaps update automatically, robots.txt is generated for you and uploaded JPEG and PNG images are converted to WebP. But defaults don't know your store. They don't know your category names, your product families or what your competitors rank for. The checklist below is the order we work through on stores that are new to ikas or have just moved there from another platform. ## Where are the SEO settings in ikas? Knowing which screen holds what saves a lot of clicking. These are the paths described in ikas's help center: | Setting | Where it lives | When to check it | |---|---|---| | Meta title and description templates | SEO and Domain > Meta Title and Description Templates | Before launch | | 301/302 redirects | SEO and Domain > Redirects | Before a migration and whenever a URL changes | | robots.txt | SEO and Domain > Edit robots.txt | Only when there is a real reason | | Product and category SEO fields | The product or category edit screen | One by one on key pages | | Sitemap | yourdomain.com/sitemap.xml | Submit to Search Console at launch | Menu labels can shift with dashboard updates. If a screen isn't where you expect it, check the current path in the ikas help center. ## How do you set meta title and description templates? ikas lets you define separate templates for products, brands, categories, blog posts and blog categories. A template is the fallback rule for every page where you haven't written a title by hand. You insert variables by clicking them in the list under each field. A good product template is short: product name, one distinguishing attribute if you have it, brand name at the end. In category templates, put the category name first. People search for "women's leather boots", not "Brand | Categories | Women's Leather Boots". Google's title link guidance says the same: give each page a distinct, concise title, add your brand at the start or end with a delimiter, and avoid boilerplate repeated across pages. The template is only a floor. Hand-writing titles and descriptions for the 20-30 products and the main categories that bring in revenue is the quickest SEO win on most stores. A template produces "Product name | Brand"; a written title can match search intent: "Waterproof women's leather boots, fur lined". ## What should product and category URLs look like? ikas lets you edit product and category URLs. Keep the rules simple: - Strip Turkish characters and separate words with hyphens. - Leave out SKUs, dates and campaign names. - If you change a URL after launch, always add a 301 redirect from the old one. The mistake we see most often: someone renames a product, the URL changes with it and the old address starts returning a 404. Every link sitting in ads, social posts and backlinks breaks. ## How do you add a 301 redirect in ikas? In the Redirects section of SEO and Domain, click Edit Redirects, then Add Redirect. Enter the old and new addresses as paths only, without the domain (for example /old-product). Leave the 302 box unchecked for a permanent redirect. If you have hundreds of URLs, there is a CSV import option. ikas gives one piece of advice worth following: if you're moving from another platform, set up redirects before you connect the domain, so old URLs land in the right place from day one. For the full process, see our guide on [keeping SEO traffic during a site migration](/en/blog/website-migration-seo-checklist). ## When should you edit robots.txt? On most stores, never. ikas creates and updates robots.txt for you, and the file is read-only by default; you have to tick a box to edit it. That friction is deliberate. A single wrong Disallow line can block your category pages from being crawled. The typical reason to edit it is filter and sort parameters generating thousands of useless URLs. Even then, confirm the problem in Search Console's crawl data first. Also keep in mind that robots.txt doesn't remove a page from search results; as Google points out, you need noindex for that, and ikas does let you hide pages with a noindex tag. We cover the SEO side of filters and pagination in our [ecommerce technical SEO guide](/en/blog/ecommerce-technical-seo-filters-canonical-pagination). ## How do you submit the ikas sitemap to Search Console? The ikas sitemap lives at yourdomain.com/sitemap.xml, and for multilingual stores ikas recommends a separate sitemap per language (for example sitemap-en.xml). Submit it in this order: 1. Create a Domain property in Search Console and add the TXT record it gives you to your DNS settings. 2. Once verified, go to Indexing > Sitemaps. 3. Enter the sitemap URL and submit. A "Couldn't fetch" status on the first try is normal; refresh after a few minutes. 4. A few days later, open the Page indexing report and check whether categories and products are being indexed. 5. If an important page isn't indexed, run it through the URL Inspection tool to see why. The ikas help article suggests editing the meta information on category, brand and theme pages before you submit the sitemap. That makes sense: Google forms its first impression from whatever it sees on the first crawl. ## What should you check for image SEO and speed? WebP conversion is automatic, but the source file still matters. Converting a 6-8 MB product photo to WebP makes it lighter, not light. Resize images to a sensible size before uploading. Give every image alt text that describes the product: not "IMG_4821" but "black leather women's boot, side view". Your theme affects speed too. Themes that stack sliders, videos and third-party scripts on the homepage slow down mobile. After any change, run PageSpeed Insights and look at the mobile score and Core Web Vitals. ## How should you use category and blog content on ikas? ikas category pages have a description field. Fill it with a short, genuinely useful text below the product grid: two paragraphs defining the category, a size or material guide, a few common questions. A long SEO essay that pushes products down the page costs you conversions. The blog module is the place to catch informational searches your category pages can't answer. Link from each post to the relevant category; that's how blog traffic gets closer to a sale. ## Who should handle ikas SEO setup? Templates, the sitemap and basic meta settings are well within reach for an in-house team. Migrations, hundreds of redirects, filter URLs and robots.txt decisions are where mistakes are expensive, and an experienced eye saves time. We describe our platform setup and migration work on our [sales infrastructure service](/en/services/sales-infrastructure) page. Performetic is an ikas partner; if you'd like us to review your store's SEO settings with you, request a [free growth audit](/en/contact). ## Key takeaways - Most ikas SEO settings live under Sales Channel B2C > SEO and Domain. - Set up meta templates, then hand-write titles and descriptions for revenue-driving products and categories. - Add 301 redirects whenever a URL changes, and before connecting the domain during a migration. - Only touch robots.txt for a confirmed crawl problem; use noindex to keep a page out of results. - Submit the sitemap to Search Console and keep an eye on the Page indexing report. ## FAQ ### Where are the SEO settings in ikas? The main SEO settings are in the ikas dashboard under Sales Channel B2C > SEO and Domain. That is where you manage meta title and description templates, 301/302 redirects and robots.txt. To change the title, description or URL of a single product or category, use the SEO field on that page's edit screen. ### What is the sitemap URL for an ikas store? On ikas, the sitemap is generated and updated automatically at yourdomain.com/sitemap.xml. For multilingual stores, ikas recommends a separate sitemap for each language. Submit that address in Google Search Console under Indexing > Sitemaps and check the Page indexing report a few days later. ### Do I need to edit robots.txt on ikas? Usually not, because ikas generates robots.txt for you. Editing it only makes sense when you have confirmed that filter or parameter URLs are wasting crawl budget. One wrong line can stop important pages from being crawled, and if you want a page out of search results, use noindex instead. ### How do I protect SEO when moving to ikas from another platform? List every product, category and page URL on the old site, map each one to its new ikas URL and add them as 301 redirects. ikas recommends setting redirects up before connecting the domain. Use CSV import for large lists, then watch Search Console for 404 errors after launch. ## Sources - [ikas Help: How to set up 301/302 redirects](https://support.ikas.com/how-to-set-up-301/302-redirects) - [ikas Help: How to edit the robots.txt file](https://support.ikas.com/how-to-edit-the-robots.txt-file) - [ikas Help: How to submit your sitemap to Google Search Console](https://support.ikas.com/how-to-submit-your-sitemap-to-google-search-console) - [ikas Help: How to edit the template for meta titles and descriptions](https://support.ikas.com/how-to-edit-the-template-for-meta-titles-and-descriptions) - [Google Search Central: Influencing title links in search results](https://developers.google.com/search/docs/appearance/title-link)