# Blog

- [Local inventory ads for online stores with physical shops](https://www.performetic.com/en/blog/local-inventory-ads-for-retailers-with-stores): What Google local inventory ads and free local listings are, what you need to qualify, how to send store-level stock data and how to set up campaigns that drive store visits.
- [How to set up enhanced conversions in Google Ads](https://www.performetic.com/en/blog/google-ads-enhanced-conversions-setup): What Google Ads enhanced conversions are, how to set them up on an ecommerce site with the Google tag or Google Tag Manager, and how to check they are working.
- [Why did your Meta ads CPM go up, and what to do](https://www.performetic.com/en/blog/why-meta-ads-cpm-increased): How the Meta ad auction works, the main reasons CPM rises, and how to tell when a high CPM is a real problem and when it is not, step by step.