# Blog

- [How to set up Google Ads for ecommerce, step by step](https://www.performetic.com/en/blog/google-ads-setup-for-ecommerce): The right order for an ecommerce Google Ads setup: conversion tracking, Merchant Center, Shopping or Performance Max, a brand search campaign and negative keywords.
- [Shopify vs WooCommerce vs ikas: platform guide](https://www.performetic.com/en/blog/shopify-vs-woocommerce-vs-ikas): An honest comparison of Shopify, WooCommerce and ikas across hosting, apps, payments, SEO control and cost structure, plus how to calculate total cost of ownership.
- [What makes a product page that actually sells?](https://www.performetic.com/en/blog/product-page-optimization-guide): Images, copy, price and shipping clarity, reviews and the add to cart button: the elements that turn a product page into sales, with a checklist table.
- [5 Essential Email Automations for Ecommerce](https://www.performetic.com/en/blog/ecommerce-email-automations): Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows: the goal, trigger, timing and content of each, plus consent rules for Turkey.
- [Shopify SEO settings: the complete checklist](https://www.performetic.com/en/blog/shopify-seo-checklist): Every Shopify SEO setting worth checking, from titles and meta descriptions to duplicate collection URLs, robots.txt, redirects, structured data, apps and speed.
- [Ecommerce SEO: A Guide to Category Page Optimization](https://www.performetic.com/en/blog/category-page-seo-guide): Search intent, titles and H1s, faceted navigation, canonical and noindex choices, pagination, internal linking and structured data for ecommerce category pages.
- [Do TikTok ads work for ecommerce?](https://www.performetic.com/en/blog/do-tiktok-ads-work-for-ecommerce): Which ecommerce brands TikTok ads work for, the campaign types to use, the creative style that performs, and how to set up the TikTok Pixel and Events API.
- [Marketplace or your own store? How to decide](https://www.performetic.com/en/blog/marketplace-vs-own-online-store): Compare selling on marketplaces with running your own direct to consumer store on margin, customer data, brand control and growth, and learn how a hybrid strategy works.
- [How to optimize your checkout page](https://www.performetic.com/en/blog/checkout-page-optimization-guide): Guest checkout, fewer form fields, payment options and trust signals: a step by step guide to simplifying checkout, grounded in Baymard research.
- [How to Get Your Brand Cited in ChatGPT and Perplexity](https://www.performetic.com/en/blog/geo-guide-chatgpt-perplexity): A practical generative engine optimization (GEO) guide to getting your brand cited as a source in ChatGPT, Perplexity and Google AI answers.
- [Ecommerce technical SEO: filters, canonicals, pagination](https://www.performetic.com/en/blog/ecommerce-technical-seo-filters-canonical-pagination): How to tame the endless URLs created by faceted navigation, avoid canonical mistakes and paginate product listings correctly, based on Google documentation.
- [Why are your Instagram ads not getting sales?](https://www.performetic.com/en/blog/why-instagram-ads-not-converting): If your Instagram ads get clicks but no sales, diagnose the problem step by step across objective, tracking, creative, offer, landing page and audience.