# Blog

- [A digital marketing plan for a new product launch](https://www.performetic.com/en/blog/new-product-launch-marketing-plan): A week-by-week launch plan for ecommerce: what to prepare, how to build a waitlist, which channels to open first, how to split budget and what to measure.
- [How to create and test UGC ads for ecommerce](https://www.performetic.com/en/blog/how-to-create-and-test-ugc-ads): A practical guide to user-generated content (UGC) ads: creator briefs, script structure, disclosure rules and a test plan that finds the winning video faster.
- [Distance sales contracts: legal must-haves in Turkey](https://www.performetic.com/en/blog/distance-sales-contract-turkey-ecommerce-legal-requirements): Pre-contract information, the distance sales contract, order confirmation, contact and transaction guide pages: what a Turkish online store must legally have before it takes an order.
- [SMS marketing in Turkey: IYS rules for ecommerce](https://www.performetic.com/en/blog/sms-marketing-turkey-iys-rules): What ecommerce brands must know before sending promotional SMS in Turkey: consent, IYS registration, MERSIS number, opt-out rights and the three business day rules.
- [GA4 attribution models: how to read them in ecommerce](https://www.performetic.com/en/blog/ga4-attribution-models-guide): GA4's data-driven and last click models, lookback windows and how these settings change your campaign decisions, explained with ecommerce examples.
- [Internal linking strategy for ecommerce sites](https://www.performetic.com/en/blog/ecommerce-internal-linking-strategy): How to build internal links between menus, categories, products and blog posts, choose good anchor text and find orphan pages on an online store.
- [How does on-site search increase ecommerce sales?](https://www.performetic.com/en/blog/ecommerce-site-search-optimization): Shoppers who search are telling you exactly what they want. A guide to the search field, autocomplete, no-results pages and reading search data in GA4.
- [What are TikTok Spark Ads and how do stores use them?](https://www.performetic.com/en/blog/what-are-tiktok-spark-ads): How TikTok Spark Ads differ from regular ads, how to get a creator authorization code, what you cannot change after authorizing and how ecommerce brands test them.
- [How to set up Target ROAS bidding in Google Ads](https://www.performetic.com/en/blog/how-to-set-target-roas-bidding): When to switch to Target ROAS, how to choose the starting target and how to change it without losing volume, with Google's conversion thresholds and an example step-up plan.
- [How to spot and prevent creative fatigue in Meta ads](https://www.performetic.com/en/blog/meta-ads-creative-fatigue): The signs of creative fatigue, how Meta calculates its Creative limited and Creative fatigue statuses, and the creative production rhythm that keeps fatigue away.
- [Ecommerce sales forecasting and setting growth targets](https://www.performetic.com/en/blog/ecommerce-sales-forecasting-growth-targets): A bottom-up sales forecast that splits revenue into new and returning customers, ties it to ad budget, acquisition cost and seasonality, and uses three scenarios.
- [Video ad hooks: how to win the first 3 seconds](https://www.performetic.com/en/blog/video-ad-hooks-first-3-seconds): How to write video ad openings that stop the scroll: visual, spoken and on-screen hook layers, 8 hook patterns with examples, and how to measure hook performance.