# Blog

- [KVKK compliance for online stores in Turkey](https://www.performetic.com/en/blog/kvkk-compliance-ecommerce-turkey-cookies-consent): Privacy notices, explicit consent, cookie banners, VERBİS and transfers abroad: how to check your store against Turkey's data protection law KVKK and the authority's 2025 guidance.
- [How to build an ecommerce loyalty program](https://www.performetic.com/en/blog/how-to-build-ecommerce-loyalty-program): Points, tiers, paid membership or perks: how to design an ecommerce loyalty program that fits your margin, calculate its cost and measure whether it really drives extra sales.
- [How to build an ecommerce report in Looker Studio](https://www.performetic.com/en/blog/looker-studio-ecommerce-report): A step-by-step guide to combining GA4 and Google Ads data in one Looker Studio (Data Studio) dashboard that your team can actually use in its weekly decision meeting.
- [Image SEO for product photos: an optimisation guide](https://www.performetic.com/en/blog/product-image-seo-optimization): How to optimise product images for Google Images and page speed with file names, alt text, formats, sizing, lazy loading and image sitemaps.
- [How to design category page filters that convert](https://www.performetic.com/en/blog/ecommerce-product-filter-ux): Filters help shoppers find the right product among hundreds. Which filters to offer, how to show them on mobile and which mistakes to avoid.
- [Is Microsoft Advertising (Bing Ads) worth it for ecommerce?](https://www.performetic.com/en/blog/microsoft-advertising-bing-ads-for-ecommerce): When Microsoft Advertising makes sense for an online store, how to import from Google Ads, how Shopping campaigns and UET work, and how to run a fair test.
- [Should you bid on your own brand name in Google Ads?](https://www.performetic.com/en/blog/should-you-bid-on-your-brand-name-google-ads): Is a brand campaign wasted spend or essential defence against competitors? When to run one, how to measure its real impact and how to keep brand traffic out of Performance Max.
- [Meta campaign budget vs ad set budget: which to use?](https://www.performetic.com/en/blog/meta-campaign-budget-vs-ad-set-budget): The difference between Advantage+ campaign budget (CBO) and ad set budgets (ABO), how ad set budget sharing works, and which one ecommerce brands should choose when.
- [How to do B2B ecommerce marketing](https://www.performetic.com/en/blog/b2b-ecommerce-marketing-guide): For brands selling online to dealers, wholesalers and business buyers: the channels, site features and measurement setup that make B2B ecommerce marketing work.
- [Ecommerce ad copywriting formulas with examples](https://www.performetic.com/en/blog/ecommerce-ad-copywriting-formulas): How to write ecommerce ad copy with AIDA, PAS, Before-After-Bridge and Feature-Benefit formulas, plus Meta and Google character limits, examples and claim rules.
- [Choosing a virtual POS and payment provider in Turkey](https://www.performetic.com/en/blog/virtual-pos-payment-provider-turkey): Bank virtual POS or licensed payment institution? How to check licences, compare true costs, handle refunds, security and ETBİS reporting when choosing a payment provider in Turkey.
- [How to set up an ecommerce subscription model](https://www.performetic.com/en/blog/how-to-set-up-ecommerce-subscription-model): Which products suit subscriptions, which subscription type to choose, how to price it, how to reduce churn and what the rules say about cancellation: a step-by-step guide.