# Blog

- [Pricing psychology and discount display for ecommerce](https://www.performetic.com/en/blog/ecommerce-pricing-psychology): Strikethrough prices, percent versus amount off, installment display and free shipping framing: how to manage perceived value without changing the price.
- [How to set up an affiliate program for your online store](https://www.performetic.com/en/blog/how-to-start-ecommerce-affiliate-program): Set commission rates from your margin, track with links and coupon codes, write program rules that stop brand bidding and coupon leakage, and handle disclosure and rel=sponsored.
- [Do YouTube ads drive sales for ecommerce?](https://www.performetic.com/en/blog/do-youtube-ads-drive-ecommerce-sales): Do YouTube ads bring direct sales or just awareness for an online store? The right formats, product feeds, measurement methods and realistic expectations.
- [How Meta attribution settings change your results](https://www.performetic.com/en/blog/meta-attribution-settings-explained): How the 7-day click, 1-day view and 1-day engage-through windows change reported sales and delivery, and which attribution setting to choose when.
- [How to manage ads when stock is low or running out](https://www.performetic.com/en/blog/managing-ads-when-stock-is-low): How to stop wasting ad spend on products that are about to sell out: days of cover, product-level controls in Google and Meta, and what to do at stock-out and restock.
- [AI ad creative for ecommerce: what works, what to watch](https://www.performetic.com/en/blog/ai-generated-ad-creative-ecommerce): Generative AI features in Meta and Google ad tools, safe ecommerce use cases, product accuracy risks, the Merchant Center metadata rule and disclosure requirements.
- [Right of withdrawal and returns for ecommerce in Turkey](https://www.performetic.com/en/blog/right-of-withdrawal-returns-turkey-ecommerce): When does the 14-day withdrawal period start, who pays return shipping, how fast must you refund and which products are exempt? An operations guide to Turkey's Distance Contracts Regulation.
- [Email deliverability: SPF, DKIM, DMARC explained](https://www.performetic.com/en/blog/email-deliverability-spf-dkim-dmarc): Why do your campaign emails land in spam? How to set up SPF, DKIM and DMARC, what Gmail, Yahoo and Outlook require from senders, and how to keep spam complaints low.
- [What is Google Consent Mode v2 and how do you set it up?](https://www.performetic.com/en/blog/google-consent-mode-v2-setup): What Google Consent Mode v2 is, the difference between basic and advanced implementations, how it relates to privacy rules and how to set it up on an ecommerce site step by step.
- [Link building strategies for ecommerce sites](https://www.performetic.com/en/blog/ecommerce-link-building-strategies): How to earn durable backlinks for an online store without buying links or breaching Google's spam policies, and how to monitor link quality over time.
- [Post-purchase upsells and thank you page optimization](https://www.performetic.com/en/blog/post-purchase-upsell-thank-you-page): The order is placed, but the work is not done. How to use post-purchase offers, the thank you page and the order status page to win extra revenue, accounts and data.
- [How to manage frequency and frequency caps in retargeting](https://www.performetic.com/en/blog/retargeting-ad-frequency-capping-guide): Why retargeting frequency climbs so fast, how to size budget to audience, how to split visitors into time windows and how to control frequency on Meta and Google.