---
title: "800% More Purchases in 4 Months"
client: "E-ticaret markası"
url: "https://www.performetic.com/en/case-studies/800-percent-more-purchases-in-4-months"
updated: "2026-10-04T23:27:53.678Z"
---

# 800% More Purchases in 4 Months

> In four months Performetic rebuilt an e-commerce brand’s campaign architecture, growing purchases from 723 to 6,521 (+801.94%) and conversion value from ₺755,264 to ₺6,376,420. ROAS rose from 3.13 to 9.30, delivering roughly 8x more sales at about one third of the previous cost per sale.

- **801%** Increase in purchases
- **744%** Increase in conversion value
- **9.30** ROAS (was 3.13)

## Results: before and after

| Metric | Before | After | Change |
|---|---|---|---|
| Purchases | 723 | 6,521 | +801.94% |
| Conversion value | ₺755,264 | ₺6,376,420 | +744.26% |
| ROAS | 3.13 | 9.30 | +196.79% |

## How we did it

- **Rebuilt the campaign architecture** and scaled the efficient campaigns.
- **Moved to segment-based targeting**, prioritizing audiences with the highest conversion potential.
- **Used competitive but controlled bidding**, protecting ROAS while volume grew.
- **Combined automation with manual optimization**, speeding up the learning phase.