---
title: "From Zero to 26 Million"
client: "Aydınlatma markası"
url: "https://www.performetic.com/en/case-studies/from-zero-to-26-million"
updated: "2026-10-04T23:27:53.683Z"
---

# From Zero to 26 Million

> A lighting brand managed by Performetic since 2022 grew annual revenue from ₺175,663 to ₺26,165,877 in 2025, one month before year end. The 149x growth over three years came from strategy, product analysis and broad segmentation, while the purchase rate improved from 1.26% to 2.26% between 2024 and 2025.

- **149x** Revenue growth in 3 years
- **₺26.1M** 2025 revenue (before year end)
- **73%** Purchase rate improvement

## Year by year

| Period | Revenue before | Revenue after | Change |
|---|---|---|---|
| 2022 → 2023 | ₺175,663 | ₺5,048,234 | +2,774% |
| 2023 → 2024 | ₺5,048,234 | ₺15,999,793 | +216% |
| 2024 → 2025 | ₺15,999,793 | ₺26,165,877 | +63% (before year end) |

Purchased products grew from 492 in 2022 to 65,858 in 2025, and the purchase rate improved from 0.95% (2023) to 2.26% (2025).

## How we did it

Strategy, product analysis and broad segmentation together: year one made the brand scalable, year two was full scaling, year three focused on conversion rate and profitable growth.