---
title: "Sales Infrastructure Setup"
url: "https://www.performetic.com/en/services/sales-infrastructure"
updated: "2026-10-05T00:00:50.001Z"
---

# Sales Infrastructure Setup

> Sales infrastructure is the technical foundation of an online store: platform, payment and shipping integrations, sales funnel and measurement. Performetic sets up your store, Shopify first, so that paid traffic converts into sales, simplifies checkout and makes sure every conversion is tracked accurately.

## Why infrastructure comes first

No matter how good the traffic is, a slow store, a complex checkout or broken tracking will cost sales.

## Scope

- **Shopify and e-commerce setup**
- **Payment and shipping integrations**
- **Funnel configuration:** from product page to checkout
- **Checkout optimization:** fewer steps, less cart abandonment
- **Technical setup:** pixels, server-side conversions and analytics