---
title: "SEO and AI Search Optimization"
url: "https://www.performetic.com/en/services/seo"
updated: "2026-10-05T00:00:49.998Z"
---

# SEO and AI Search Optimization

> E-commerce SEO grows organic revenue through technical foundations, category and product page optimization, site speed and authoritative content. Performetic combines classic Google SEO with generative engine optimization (GEO), so your brand ranks in search results and is cited as a source in ChatGPT, Perplexity and Google AI Overviews answers.

## Why e-commerce SEO is different

Online stores have thousands of product and category pages, filter URLs and changing stock. That is why SEO starts with **technical foundations** and **category architecture** before content.

## Scope

- **Technical SEO:** crawlability, indexing, canonicals, redirects, structured data
- **On-page SEO:** titles, descriptions, heading hierarchy, internal linking
- **Off-page SEO:** authority and brand mentions
- **Category optimization:** category pages that match search intent
- **Site speed:** Core Web Vitals (LCP, INP, CLS)

## Visibility in AI search (GEO)

Shoppers now research products in ChatGPT, Perplexity and Google AI Overviews. These systems quote **clear, self-contained passages**, so we structure content with short answer blocks, comparison tables, sourced statistics and FAQs, and configure AI search crawler access correctly.

## FAQ

### What is GEO (generative engine optimization)?

GEO makes content discoverable, understandable and citable by AI systems such as ChatGPT, Perplexity and Google AI Overviews. It builds on classic SEO rather than replacing it.