SEO and GEO
· SEO and GEO
How to do ecommerce SEO: a step-by-step guide
From keyword research and site structure to product pages, category pages, technical SEO, content and links: ecommerce SEO in the order that actually works.
· SEO and GEO
How to write SEO-friendly product descriptions
Replace manufacturer copy with descriptions that rank and sell: a reusable template, a worked example, keyword placement and a way to prioritize large catalogs.
· SEO and GEO
Shopify SEO settings: the complete checklist
Every Shopify SEO setting worth checking, from titles and meta descriptions to duplicate collection URLs, robots.txt, redirects, structured data, apps and speed.
· SEO and GEO
Ecommerce SEO: A Guide to Category Page Optimization
Search intent, titles and H1s, faceted navigation, canonical and noindex choices, pagination, internal linking and structured data for ecommerce category pages.
· SEO and GEO
How to Get Your Brand Cited in ChatGPT and Perplexity
A practical generative engine optimization (GEO) guide to getting your brand cited as a source in ChatGPT, Perplexity and Google AI answers.
· SEO and GEO
Ecommerce technical SEO: filters, canonicals, pagination
How to tame the endless URLs created by faceted navigation, avoid canonical mistakes and paginate product listings correctly, based on Google documentation.
· SEO and GEO
Ecommerce blog content strategy that drives sales
How to build an ecommerce blog around topic clusters, buyer intent and internal links to category pages, so content supports revenue instead of vanity traffic.
· SEO and GEO
How to get free product listings on Google
How to show your products on the Google Shopping tab, Search and Images for free with Merchant Center: requirements, setup steps and fixes for common disapprovals.
· SEO and GEO
Product schema guide for ecommerce product pages
Merchant listings vs product snippets, required and recommended Product properties, a copy-ready JSON-LD example and a testing routine for online stores.
· SEO and GEO
How to keep SEO traffic during a site migration
Moving to Shopify, a new platform or a new domain? Build a URL inventory, a 301 redirect map, a launch day checklist and a Search Console monitoring plan.
· SEO and GEO
International SEO and hreflang for ecommerce
Selling abroad? Compare URL structures, learn the hreflang rules Google actually enforces, set up x-default and avoid the mistakes that break multilingual stores.
· SEO and GEO
How to use Google Search Console for ecommerce
Set up Search Console for an online store, know which reports to check every week, decode page indexing statuses and keep your product rich results healthy.
· SEO and GEO
How to do keyword research for ecommerce
A step-by-step method to find the right keywords for your category, product and blog pages, sort them by search intent and map each one to a single page.
· SEO and GEO
Internal linking strategy for ecommerce sites
How to build internal links between menus, categories, products and blog posts, choose good anchor text and find orphan pages on an online store.
· SEO and GEO
Image SEO for product photos: an optimisation guide
How to optimise product images for Google Images and page speed with file names, alt text, formats, sizing, lazy loading and image sitemaps.
· SEO and GEO
How to handle out-of-stock and discontinued products for SEO
How to decide between keeping, redirecting or removing pages for temporarily out-of-stock, permanently discontinued and seasonal products.
· SEO and GEO
Traffic dropped after a Google core update: what now?
A step-by-step guide to diagnosing an organic traffic drop after a core update, separating the real cause and building a durable recovery plan.
· SEO and GEO
Link building strategies for ecommerce sites
How to earn durable backlinks for an online store without buying links or breaching Google's spam policies, and how to monitor link quality over time.
· SEO and GEO
How to build seasonal sale pages for SEO
How to set up pages for Black Friday, Cyber Monday and other sales events with a recurring URL, early publishing and a plan to keep their value after the sale.