Services
Performance Marketing
In short
Performance marketing ties every advertising lira to a measurable outcome. Performetic manages Google Ads, Meta and TikTok campaigns through campaign architecture, segment-based targeting, controlled bidding and advanced analytics. The goal is not traffic but ROAS, conversion value and product-level profitability for e-commerce brands.
What is performance marketing?
Performance marketing is a digital marketing approach where every ad spend is tied to a measurable result such as a sale, an add-to-cart or a lead. For e-commerce brands the key metrics are ROAS (return on ad spend), conversion value and product-level profit margin.
What we manage
- PPC and Google Ads: Search, Performance Max and Shopping campaigns
- Paid social: Meta (Facebook, Instagram) and TikTok ads
- Remarketing and retargeting: flows for cart abandoners and product viewers
- Conversion optimization: funnel analysis from ad click to checkout
- Advanced analytics: GA4, server-side tracking and reliable conversion data
How we work
- Account audit: campaign structure, tracking setup and product profitability.
- Campaign architecture: rebuilding efficient campaigns into a scalable structure.
- Segment-based targeting: prioritizing audiences with the highest conversion potential.
- Controlled bidding: growing volume while protecting the ROAS target.
- Hybrid optimization: combining platform automation with manual control.
Results
With this approach one brand grew purchases by 801% in four months while ROAS rose from 3.13 to 9.30. A textile brand reached a 32.04 ROAS in a single month. See our case studies for details.
Frequently asked questions
How is performance marketing different from digital marketing?
Digital marketing is the broad discipline; in performance marketing every spend is tied to a measurable outcome and success is judged by ROAS, conversion value and profit.
How soon will I see results?
Campaign architecture and tracking fixes usually show impact within the first weeks. One client grew purchases by 169% in the first 30 days, but every account starts from a different point.