Aydınlatma markası
From Zero to 26 Million
Published Last updated 1 min read
In short
A lighting brand managed by Performetic since 2022 grew annual revenue from ₺175,663 to ₺26,165,877 in 2025, one month before year end. The 149x growth over three years came from strategy, product analysis and broad segmentation, while the purchase rate improved from 1.26% to 2.26% between 2024 and 2025.
- Revenue growth in 3 years
- 149x
- 2025 revenue (before year end)
- ₺26.1M
- Purchase rate improvement
- 73%
Year by year
| Period | Revenue before | Revenue after | Change |
|---|---|---|---|
| 2022 → 2023 | ₺175,663 | ₺5,048,234 | +2,774% |
| 2023 → 2024 | ₺5,048,234 | ₺15,999,793 | +216% |
| 2024 → 2025 | ₺15,999,793 | ₺26,165,877 | +63% (before year end) |
Purchased products grew from 492 in 2022 to 65,858 in 2025, and the purchase rate improved from 0.95% (2023) to 2.26% (2025).
How we did it
Strategy, product analysis and broad segmentation together: year one made the brand scalable, year two was full scaling, year three focused on conversion rate and profitable growth.