E-ticaret markası
800% More Purchases in 4 Months
Published Last updated 1 min read
In short
In four months Performetic rebuilt an e-commerce brand’s campaign architecture, growing purchases from 723 to 6,521 (+801.94%) and conversion value from ₺755,264 to ₺6,376,420. ROAS rose from 3.13 to 9.30, delivering roughly 8x more sales at about one third of the previous cost per sale.
- Increase in purchases
- 801%
- Increase in conversion value
- 744%
- ROAS (was 3.13)
- 9.30
Results: before and after
| Metric | Before | After | Change |
|---|---|---|---|
| Purchases | 723 | 6,521 | +801.94% |
| Conversion value | ₺755,264 | ₺6,376,420 | +744.26% |
| ROAS | 3.13 | 9.30 | +196.79% |
How we did it
- Rebuilt the campaign architecture and scaled the efficient campaigns.
- Moved to segment-based targeting, prioritizing audiences with the highest conversion potential.
- Used competitive but controlled bidding, protecting ROAS while volume grew.
- Combined automation with manual optimization, speeding up the learning phase.