Performetic Ekibi
Performance marketing and growth team
The Performetic team works on performance marketing, SEO, conversion-focused design and e-commerce infrastructure to deliver measurable growth for brands.
- Google Ads
- Meta Ads
- Shopify
- SEO
What is ROAS and how do you calculate it?
The ROAS formula, a worked example, how ROAS differs from ROI and POAS, and how to tell whether your ROAS is actually good based on your own margins.
Break-even ROAS: set target ROAS from your margin
How to calculate break-even ROAS from your contribution margin, why shipping, payment fees and returns belong in that margin, and how to enter target ROAS in Google and Meta.
Meta ads campaign structure for ecommerce
Prospecting versus retargeting, Advantage+ sales campaigns, consolidation, creative testing cadence and a starting budget framework for structuring an ecommerce Meta account.
Product feed optimisation for Performance Max
Which Merchant Center attributes matter, title formulas by vertical, custom labels for margin-based bidding, feed rules, and the most common reasons products get disapproved.
Why server-side tracking and Conversions API matter
Why browser-based tracking loses data, and how Meta's Conversions API, Google enhanced conversions, server-side GTM, event_id deduplication and consent mode fit together.
How to do ecommerce SEO: a step-by-step guide
From keyword research and site structure to product pages, category pages, technical SEO, content and links: ecommerce SEO in the order that actually works.
Why Shoppers Abandon Carts and How to Fix It
A practical look at why shoppers abandon carts, based on Baymard research, with a checkout UX fix list and a recovery flow you can start testing this week.
How much should you spend on Meta ads?
How to work backwards from target CPA, contribution margin and the learning phase's data needs to set a Meta ads budget, with a worked example table.
How to increase your ecommerce conversion rate
How to calculate conversion rate correctly, segment it by device and channel, and lift it with an action list ranked by impact instead of guesswork.
How to grow a stagnant ecommerce store
Diagnose flat ecommerce revenue with four multipliers: traffic, conversion rate, average order value and repeat purchase. Includes a prioritization table and a 90 day plan.
How Core Web Vitals Affect Your Conversion Rate
What LCP, INP and CLS measure, the thresholds Google calls good, how to measure them and how to fix the speed issues that hurt ecommerce conversion.
How to write SEO-friendly product descriptions
Replace manufacturer copy with descriptions that rank and sell: a reusable template, a worked example, keyword placement and a way to prioritize large catalogs.
How to set up Google Ads for ecommerce, step by step
The right order for an ecommerce Google Ads setup: conversion tracking, Merchant Center, Shopping or Performance Max, a brand search campaign and negative keywords.
Shopify vs WooCommerce vs ikas: platform guide
An honest comparison of Shopify, WooCommerce and ikas across hosting, apps, payments, SEO control and cost structure, plus how to calculate total cost of ownership.
5 Essential Email Automations for Ecommerce
Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows: the goal, trigger, timing and content of each, plus consent rules for Turkey.
What makes a product page that actually sells?
Images, copy, price and shipping clarity, reviews and the add to cart button: the elements that turn a product page into sales, with a checklist table.
Shopify SEO settings: the complete checklist
Every Shopify SEO setting worth checking, from titles and meta descriptions to duplicate collection URLs, robots.txt, redirects, structured data, apps and speed.
Ecommerce SEO: A Guide to Category Page Optimization
Search intent, titles and H1s, faceted navigation, canonical and noindex choices, pagination, internal linking and structured data for ecommerce category pages.
Do TikTok ads work for ecommerce?
Which ecommerce brands TikTok ads work for, the campaign types to use, the creative style that performs, and how to set up the TikTok Pixel and Events API.
Marketplace or your own store? How to decide
Compare selling on marketplaces with running your own direct to consumer store on margin, customer data, brand control and growth, and learn how a hybrid strategy works.
How to optimize your checkout page
Guest checkout, fewer form fields, payment options and trust signals: a step by step guide to simplifying checkout, grounded in Baymard research.
How to Get Your Brand Cited in ChatGPT and Perplexity
A practical generative engine optimization (GEO) guide to getting your brand cited as a source in ChatGPT, Perplexity and Google AI answers.
Ecommerce technical SEO: filters, canonicals, pagination
How to tame the endless URLs created by faceted navigation, avoid canonical mistakes and paginate product listings correctly, based on Google documentation.
Why are your Instagram ads not getting sales?
If your Instagram ads get clicks but no sales, diagnose the problem step by step across objective, tracking, creative, offer, landing page and audience.
How to sell online internationally: starter guide
A practical guide to cross border ecommerce: choosing your first market, localization, payments, shipping and returns, and setting up ads market by market.
Why are mobile sales low? Mobile conversion guide
Lots of mobile traffic but most orders on desktop? How the thumb zone, speed, mobile forms and digital wallets help you lift mobile conversion rate.
Ecommerce blog content strategy that drives sales
How to build an ecommerce blog around topic clusters, buyer intent and internal links to category pages, so content supports revenue instead of vanity traffic.
How to test Meta ad creatives the right way
How to test Meta ad creatives with a hypothesis, one variable at a time and the right tool, plus the difference between A/B tests and ad set testing and how to read results.
WhatsApp marketing for ecommerce: a practical guide
The difference between the WhatsApp Business app and the WhatsApp Business Platform API, opt-in rules, click to WhatsApp ads and the ecommerce use cases that work best.
How to run A/B tests in ecommerce
From writing a hypothesis to calculating sample size, choosing test duration and reading significance: how to run trustworthy ecommerce A/B tests and avoid common mistakes.
How to get free product listings on Google
How to show your products on the Google Shopping tab, Search and Images for free with Merchant Center: requirements, setup steps and fixes for common disapprovals.
How to set up dynamic product ads for retargeting
A setup guide to Meta Advantage+ catalog ads and Google dynamic remarketing, showing visitors the exact products they viewed on your store.
How to measure influencer marketing for ecommerce
A measurable influencer marketing playbook: choosing creators, writing briefs, tracking with UTMs and discount codes, scaling with partnership ads and following disclosure rules.
How to increase average order value (AOV)
Bundles, cross sells, free shipping and gift thresholds and tiered discounts: how to raise average order value profitably, with a worked margin example.
Product schema guide for ecommerce product pages
Merchant listings vs product snippets, required and recommended Product properties, a copy-ready JSON-LD example and a testing routine for online stores.
How to get customers to buy again
Use cohort analysis, RFM segmentation, loyalty programs and post purchase flows to raise your repeat purchase rate, with a worked example of the revenue impact.
Meta ad account restricted or disabled: what to do
What to do when your Meta ad account is restricted or disabled: find the cause in Account Quality, request a review correctly and prevent it from happening again.
How to set a free shipping threshold
Set your free shipping threshold with order value data and margin math, not gut feel. A break even formula, worked example table and testing approach.
How to calculate ecommerce profit margin
Go from gross margin to contribution margin by layering in product cost, shipping, payment fees, returns and ad spend, with a worked example of real profit per order.
How to keep SEO traffic during a site migration
Moving to Shopify, a new platform or a new domain? Build a URL inventory, a 301 redirect map, a launch day checklist and a Search Console monitoring plan.
CAC vs LTV vs ROAS: which should ecommerce track?
What CAC, LTV and ROAS measure, their formulas, the LTV:CAC ratio and which metric to use for which decision, with a worked example.
How do customer reviews affect ecommerce sales?
Collecting reviews, displaying them well, using UGC and following Google's review structured data rules: a practical guide to social proof in ecommerce.
Black Friday ad plan for ecommerce brands
A pre peak, peak and post peak timeline for Black Friday and other sale events, with budget pacing, creative and offer prep, and a stock and site readiness checklist.
International SEO and hreflang for ecommerce
Selling abroad? Compare URL structures, learn the hreflang rules Google actually enforces, set up x-default and avoid the mistakes that break multilingual stores.
Google Merchant Center setup and fixing disapprovals
How to set up Google Merchant Center step by step, verify your website, and fix the most common product disapprovals, from price mismatch to misrepresentation.
How to set up GA4 ecommerce tracking
Recommended GA4 ecommerce events, a Google Tag Manager dataLayer example, DebugView validation and consent mode settings: a step by step setup guide.
Brand awareness vs performance ads: budget split
How to balance budget between brand awareness and performance advertising, how to measure upper funnel impact with branded search and lift tests, and a starting split framework.
How to use Google Search Console for ecommerce
Set up Search Console for an online store, know which reports to check every week, decode page indexing statuses and keep your product rich results healthy.
How to choose a digital marketing agency for ecommerce
Questions to ask, red flags, contract and reporting expectations, and an in-house vs freelancer vs agency comparison for choosing an ecommerce marketing agency.
How to build a landing page for your ads
Message match, a single goal, speed and a proven section structure: how to build a landing page that turns paid traffic into sales.
How to set an ecommerce pricing strategy
How to build your ecommerce prices from a contribution floor, acquisition cost, competitor price band and perceived value, then test changes without guesswork.
How to shoot ecommerce product photos that sell
A product photo is not there to look pretty, it is there to answer the questions a shopper cannot answer by touching the product. Shot list, specs, Merchant Center rules and ad reuse.
ETBİS registration: a guide for online stores in Turkey
Who must register with Turkey's e-commerce information system ETBİS, what you need to submit, the 30-day notification deadlines and what changed after the QR code was retired.
How to grow your ecommerce email list
Popup timing, incentive choice, consent rules and list hygiene: a practical guide to growing a permission-based email list on your ecommerce store.
How to use UTM parameters: a tagging standard
How to structure UTM parameters so GA4 reports stay clean, with ready-to-use templates for Meta, Google Ads, email and influencers plus a naming standard your team can follow.
How to do keyword research for ecommerce
A step-by-step method to find the right keywords for your category, product and blog pages, sort them by search intent and map each one to a single page.
How should you design an ecommerce homepage?
Your homepage carries first impressions, category discovery and search. A research-backed section order, checklist and the mistakes that quietly cost sales.
Do Pinterest ads work for ecommerce?
Which ecommerce brands should advertise on Pinterest, which objectives to use, what shopping ads require and how to read Performance+ results without fooling yourself.
Google Ads keyword strategy for ecommerce
Which keywords to bid on, with which match types and in what campaign structure: a practical Google Search keyword strategy built specifically for online stores.
How to set up Meta Advantage+ sales campaigns
How Advantage+ sales campaigns work, how to set one up step by step, which choices switch Advantage+ off, and when a manual campaign is still the better call.
A digital marketing plan for a new product launch
A week-by-week launch plan for ecommerce: what to prepare, how to build a waitlist, which channels to open first, how to split budget and what to measure.
How to create and test UGC ads for ecommerce
A practical guide to user-generated content (UGC) ads: creator briefs, script structure, disclosure rules and a test plan that finds the winning video faster.
Distance sales contracts: legal must-haves in Turkey
Pre-contract information, the distance sales contract, order confirmation, contact and transaction guide pages: what a Turkish online store must legally have before it takes an order.
SMS marketing in Turkey: IYS rules for ecommerce
What ecommerce brands must know before sending promotional SMS in Turkey: consent, IYS registration, MERSIS number, opt-out rights and the three business day rules.
GA4 attribution models: how to read them in ecommerce
GA4's data-driven and last click models, lookback windows and how these settings change your campaign decisions, explained with ecommerce examples.
Internal linking strategy for ecommerce sites
How to build internal links between menus, categories, products and blog posts, choose good anchor text and find orphan pages on an online store.
How does on-site search increase ecommerce sales?
Shoppers who search are telling you exactly what they want. A guide to the search field, autocomplete, no-results pages and reading search data in GA4.
What are TikTok Spark Ads and how do stores use them?
How TikTok Spark Ads differ from regular ads, how to get a creator authorization code, what you cannot change after authorizing and how ecommerce brands test them.
How to set up Target ROAS bidding in Google Ads
When to switch to Target ROAS, how to choose the starting target and how to change it without losing volume, with Google's conversion thresholds and an example step-up plan.
How to spot and prevent creative fatigue in Meta ads
The signs of creative fatigue, how Meta calculates its Creative limited and Creative fatigue statuses, and the creative production rhythm that keeps fatigue away.
Ecommerce sales forecasting and setting growth targets
A bottom-up sales forecast that splits revenue into new and returning customers, ties it to ad budget, acquisition cost and seasonality, and uses three scenarios.
Video ad hooks: how to win the first 3 seconds
How to write video ad openings that stop the scroll: visual, spoken and on-screen hook layers, 8 hook patterns with examples, and how to measure hook performance.
KVKK compliance for online stores in Turkey
Privacy notices, explicit consent, cookie banners, VERBİS and transfers abroad: how to check your store against Turkey's data protection law KVKK and the authority's 2025 guidance.
How to build an ecommerce loyalty program
Points, tiers, paid membership or perks: how to design an ecommerce loyalty program that fits your margin, calculate its cost and measure whether it really drives extra sales.
How to build an ecommerce report in Looker Studio
A step-by-step guide to combining GA4 and Google Ads data in one Looker Studio (Data Studio) dashboard that your team can actually use in its weekly decision meeting.
Image SEO for product photos: an optimisation guide
How to optimise product images for Google Images and page speed with file names, alt text, formats, sizing, lazy loading and image sitemaps.
How to design category page filters that convert
Filters help shoppers find the right product among hundreds. Which filters to offer, how to show them on mobile and which mistakes to avoid.
Is Microsoft Advertising (Bing Ads) worth it for ecommerce?
When Microsoft Advertising makes sense for an online store, how to import from Google Ads, how Shopping campaigns and UET work, and how to run a fair test.
Should you bid on your own brand name in Google Ads?
Is a brand campaign wasted spend or essential defence against competitors? When to run one, how to measure its real impact and how to keep brand traffic out of Performance Max.
Meta campaign budget vs ad set budget: which to use?
The difference between Advantage+ campaign budget (CBO) and ad set budgets (ABO), how ad set budget sharing works, and which one ecommerce brands should choose when.
How to do B2B ecommerce marketing
For brands selling online to dealers, wholesalers and business buyers: the channels, site features and measurement setup that make B2B ecommerce marketing work.
Ecommerce ad copywriting formulas with examples
How to write ecommerce ad copy with AIDA, PAS, Before-After-Bridge and Feature-Benefit formulas, plus Meta and Google character limits, examples and claim rules.
Choosing a virtual POS and payment provider in Turkey
Bank virtual POS or licensed payment institution? How to check licences, compare true costs, handle refunds, security and ETBİS reporting when choosing a payment provider in Turkey.
How to set up an ecommerce subscription model
Which products suit subscriptions, which subscription type to choose, how to price it, how to reduce churn and what the rules say about cancellation: a step-by-step guide.
What is MER and how is it different from ROAS?
How to calculate marketing efficiency ratio (MER), why it gives different answers than ROAS, and which metric ecommerce brands should use for which decision, with worked examples.
How to handle out-of-stock and discontinued products for SEO
How to decide between keeping, redirecting or removing pages for temporarily out-of-stock, permanently discontinued and seasonal products.
How do trust signals affect ecommerce conversion?
Security badges, return policies, contact details and transparent costs: which trust signals actually help a lesser-known brand win the sale?
Google Shopping vs Meta catalog ads: which should you use?
A side-by-side look at Google Shopping and Meta Advantage+ catalog ads: intent, audience, feed needs, creative, measurement and how to split budget between them.
How to use Demand Gen campaigns for ecommerce
When and how to use Google's Demand Gen campaigns for an online store: placements, creative formats, product feeds, lookalike segments, bidding and budget guidance.
Why your Meta learning phase never ends, and the fix
Why Meta ad sets get stuck in the learning phase, which edits reset learning, and how to fix a Learning limited status step by step.
Which KPIs should an ecommerce business track?
The ecommerce KPIs worth tracking across acquisition, conversion, retention, profitability and operations, with formulas, data sources and review frequency.
Static image vs video ads: which works when?
When static image ads win, when video wins, a decision table by product type and funnel stage, platform requirements and a test plan that compares formats fairly.
E-invoice and e-archive rules for ecommerce in Turkey
Thresholds, transition deadlines, the 2026 e-archive change and the mandatory fields on online sale invoices for brands selling online in Turkey, based on Tax Procedure General Communiqué No. 509.
How to use web push notifications for ecommerce
What web push notifications are, when to ask for permission, how they work on iPhone and which ecommerce use cases actually drive sales, with tips to protect opt-in rates.
What is incrementality testing and how do you run it?
How to measure whether your ads really create extra sales using controlled tests, covering Meta and Google lift studies and geo tests with ecommerce examples.
Traffic dropped after a Google core update: what now?
A step-by-step guide to diagnosing an organic traffic drop after a core update, separating the real cause and building a durable recovery plan.
Pricing psychology and discount display for ecommerce
Strikethrough prices, percent versus amount off, installment display and free shipping framing: how to manage perceived value without changing the price.
How to set up an affiliate program for your online store
Set commission rates from your margin, track with links and coupon codes, write program rules that stop brand bidding and coupon leakage, and handle disclosure and rel=sponsored.
Do YouTube ads drive sales for ecommerce?
Do YouTube ads bring direct sales or just awareness for an online store? The right formats, product feeds, measurement methods and realistic expectations.
How Meta attribution settings change your results
How the 7-day click, 1-day view and 1-day engage-through windows change reported sales and delivery, and which attribution setting to choose when.
How to manage ads when stock is low or running out
How to stop wasting ad spend on products that are about to sell out: days of cover, product-level controls in Google and Meta, and what to do at stock-out and restock.
AI ad creative for ecommerce: what works, what to watch
Generative AI features in Meta and Google ad tools, safe ecommerce use cases, product accuracy risks, the Merchant Center metadata rule and disclosure requirements.
Right of withdrawal and returns for ecommerce in Turkey
When does the 14-day withdrawal period start, who pays return shipping, how fast must you refund and which products are exempt? An operations guide to Turkey's Distance Contracts Regulation.
Email deliverability: SPF, DKIM, DMARC explained
Why do your campaign emails land in spam? How to set up SPF, DKIM and DMARC, what Gmail, Yahoo and Outlook require from senders, and how to keep spam complaints low.
What is Google Consent Mode v2 and how do you set it up?
What Google Consent Mode v2 is, the difference between basic and advanced implementations, how it relates to privacy rules and how to set it up on an ecommerce site step by step.
Link building strategies for ecommerce sites
How to earn durable backlinks for an online store without buying links or breaching Google's spam policies, and how to monitor link quality over time.
Post-purchase upsells and thank you page optimization
The order is placed, but the work is not done. How to use post-purchase offers, the thank you page and the order status page to win extra revenue, accounts and data.
How to manage frequency and frequency caps in retargeting
Why retargeting frequency climbs so fast, how to size budget to audience, how to split visitors into time windows and how to control frequency on Meta and Google.
How to build a Google Ads negative keyword list
How to build a negative keyword list for an ecommerce Google Ads account: how negative match types work, list limits and where to apply them, including Performance Max.
Meta custom, lookalike and Advantage+ audiences
How custom audiences, lookalike audiences and Advantage+ audience differ, which audience ecommerce brands should use for which job, and how to handle exclusions.
How to analyze your competitors' ads
How to study competitor ads systematically with Meta Ad Library, Google Ads Transparency Center, auction insights and TikTok Top Ads, then turn findings into tests.
Brand consistency in ads: how to keep creative on-brand
How to keep a brand recognisable while producing dozens of ad variations: a creative brand kit, fixed versus flexible elements, platform brand settings and a pre-launch checklist.
Discount and sale price advertising rules in Turkey
How to set the struck-through price, whether sale dates are mandatory and why fake countdown timers are risky: Turkish discount advertising rules for brands selling online in Turkey.
How delivery experience drives customer loyalty
How your delivery promise, tracking updates, packaging and delay handling decide whether customers order again, plus the metrics to measure and improve delivery experience.
Why don't ad platform sales match GA4?
Why sales in Meta and Google Ads differ from GA4 and your store admin, which gaps are normal and which signal an error, and how to reconcile the numbers step by step.
How to build seasonal sale pages for SEO
How to set up pages for Black Friday, Cyber Monday and other sales events with a recurring URL, early publishing and a plan to keep their value after the sale.
Do live chat and chatbots increase ecommerce conversion?
Live chat and chatbots can rescue sales by answering questions at the moment of decision, or hurt trust through long waits and wrong answers. When and how to set them up.
Local inventory ads for online stores with physical shops
What Google local inventory ads and free local listings are, what you need to qualify, how to send store-level stock data and how to set up campaigns that drive store visits.
How to set up enhanced conversions in Google Ads
What Google Ads enhanced conversions are, how to set them up on an ecommerce site with the Google tag or Google Tag Manager, and how to check they are working.
Why did your Meta ads CPM go up, and what to do
How the Meta ad auction works, the main reasons CPM rises, and how to tell when a high CPM is a real problem and when it is not, step by step.