How do you run Sponsored Products ads on Amazon Türkiye?
To run Sponsored Products on Amazon Türkiye you need an active professional seller account and a product eligible for the featured offer. You start with an automatically targeted campaign in the ads console, set a maximum cost per click and a daily budget, and you pay only when someone clicks. Then you refine with manual campaigns.
Amazon Ads lists Türkiye among the marketplaces where Sponsored Products is available. So a brand selling on Amazon.com.tr uses the same ad model as sellers in Germany or the US. What differs is competition and category maturity. In some Turkish categories clicks are still reasonably priced; in others, big brands already own the top of the results.
Where do Sponsored Products ads appear?
According to Amazon, Sponsored Products ads show above, beside or within shopping results and on product detail pages, on desktop and mobile, in browsers and in the app. In practice you show up at the moment a shopper searches. You aren't creating demand the way you do on Meta or TikTok; you're catching demand that already exists. That makes Amazon ads behave much more like Google Shopping.
What do you need to advertise on Amazon?
The Amazon Ads FAQ lists these requirements for sellers:
- An active Amazon professional seller account
- The ability to ship to all addresses in the marketplace
- New listings in at least one eligible category
- Advertised listings that are eligible for the featured offer
Adult products, used and refurbished items and products in closed categories aren't eligible. If another seller wins the featured offer, your ad won't show, so check this first in categories where several sellers list the same product.
Should you use automatic or manual targeting?
Both, in sequence. Amazon's getting started guide recommends launching Sponsored Products with automatic targeting, where Amazon matches your ads to searches based on your product information. After a few weeks the search term report shows which terms actually sell, and you build manual campaigns around them. The guide suggests starting manual campaigns with at least 30 keywords, beginning with broad match and moving the best performers to phrase and exact match.
| Targeting type | How it works | When to use it |
|---|---|---|
| Automatic | Amazon matches ads to searches using your product data | Keyword discovery in the first weeks |
| Manual keyword | You bid on chosen keywords with broad, phrase or exact match | Once profitable terms are clear |
| Product targeting | Shows on specific product or category pages | Appearing next to competitors and complements |
| Negative targeting | Blocks chosen keywords or products | Cutting searches that spend without selling |
How much do Amazon ads cost?
Sponsored Products runs on cost per click in an auction. You set the most you're willing to pay per click, and the actual cost won't exceed it. Amazon's FAQ puts the minimum daily budget at 1 US dollar or the local currency equivalent. Bidding options include dynamic bids (up and down), down only and fixed bids, and you can add bid adjustments for placements such as the top of search results.
What is ACOS and how do you set a target?
ACOS is ad spend divided by ad-attributed sales. In Amazon's words, it's the percentage you get by dividing total spend by total sales. Think of it as ROAS turned upside down: a ROAS of 5 is an ACOS of 20 percent.
Your margin sets your target. Example: you sell a product for 1,000 TL, and after Amazon fees, shipping and product cost you keep 250 TL. The most you can spend on ads per sale is 250 TL, so your break-even ACOS is 25 percent. Anything above that loses money; every point below it is profit. We walk through the same math in our break-even ROAS guide, and it carries straight over to ACOS.
A budget example: with 500 TL a day and an average cost per click of 10 TL, you get about 50 clicks. At an 8 percent conversion rate that's 4 sales. At 1,000 TL per product that's 4,000 TL in sales, an ACOS of 12.5 percent, comfortably below the 25 percent break-even above. These numbers vary a lot by category, so run your own math on the first two weeks of data.
How should you prepare product pages before advertising?
Ads won't rescue a weak listing. Amazon's best practices guide recommends advertising products with at least five reviews and a rating of at least 3.5 stars, using four or more high-quality zoomable images (at least 1,000 pixels), adding at least three bullet points and keeping titles around 60 characters. Ads stop when a product goes out of stock, which makes stock planning part of ad management.
When does advertising on Amazon make sense?
Amazon ads aren't the right first step for every brand. If there's little search demand for your product on Amazon, an automatic campaign will spend budget and return very little data. Before launching, type a few words that describe your product into the Amazon.com.tr search box: the suggested searches and the number of competing listings give you a quick read on demand.
Amazon ads usually pay off when reviews are starting to build, when margin can carry both fees and ad spend, and when you can keep the product in stock. With a new product that has no reviews, a thin margin or stock that keeps running out, ad spend mostly exposes those problems. Treat the first month as a test and decide product by product based on ACOS.
How do you manage an Amazon campaign in the first 30 days?
- Launch an automatic campaign with two or three best sellers that have strong reviews, with no end date.
- Check stats at least twice in the first week and add searches that spend without selling as negatives.
- At the end of week two, pull the converting terms from the search term report.
- Build a manual campaign with those terms, starting on broad match.
- In weeks three and four, move strong terms to phrase and exact match and set bids against your target ACOS.
- At month end, review ACOS per product and pause ads on products that don't leave a profit.
How are Amazon ads different from other marketplace ads in Türkiye?
The logic is the same: on-marketplace search ads that reach shoppers with high purchase intent. The differences are in the audience and the tooling. Amazon's ads console is detailed on reporting and targeting, with reports by search term, placement and product. We cover how it works on Trendyol in our Trendyol ads guide. If you sell on more than one marketplace, calculate ACOS separately for each, because commission rates, and therefore break-even points, differ.
If you want to plan Amazon alongside the ads for your own store, see our performance marketing service or request a free growth audit from Performetic.
Key takeaways
- Sponsored Products on Amazon Türkiye are pay-per-click ads in Amazon.com.tr shopping results and on product pages.
- You need an active professional seller account and a product eligible for the featured offer.
- Start with automatic targeting, build manual campaigns from the search term report and use negative targeting regularly.
- Set target ACOS from your margin; anything above break-even ACOS loses money.
- Get reviews, images, titles and stock in order before you spend on ads.