Blog: Page 10
· Performance Marketing
How to build a Google Ads negative keyword list
How to build a negative keyword list for an ecommerce Google Ads account: how negative match types work, list limits and where to apply them, including Performance Max.
· Performance Marketing
Meta custom, lookalike and Advantage+ audiences
How custom audiences, lookalike audiences and Advantage+ audience differ, which audience ecommerce brands should use for which job, and how to handle exclusions.
· Ecommerce Growth
How to analyze your competitors' ads
How to study competitor ads systematically with Meta Ad Library, Google Ads Transparency Center, auction insights and TikTok Top Ads, then turn findings into tests.
· Performance Marketing
Brand consistency in ads: how to keep creative on-brand
How to keep a brand recognisable while producing dozens of ad variations: a creative brand kit, fixed versus flexible elements, platform brand settings and a pre-launch checklist.
· Ecommerce Growth
Discount and sale price advertising rules in Turkey
How to set the struck-through price, whether sale dates are mandatory and why fake countdown timers are risky: Turkish discount advertising rules for brands selling online in Turkey.
· Ecommerce Growth
How delivery experience drives customer loyalty
How your delivery promise, tracking updates, packaging and delay handling decide whether customers order again, plus the metrics to measure and improve delivery experience.
· Performance Marketing
Why don't ad platform sales match GA4?
Why sales in Meta and Google Ads differ from GA4 and your store admin, which gaps are normal and which signal an error, and how to reconcile the numbers step by step.
· SEO and GEO
How to build seasonal sale pages for SEO
How to set up pages for Black Friday, Cyber Monday and other sales events with a recurring URL, early publishing and a plan to keep their value after the sale.
· Conversion Optimization
Do live chat and chatbots increase ecommerce conversion?
Live chat and chatbots can rescue sales by answering questions at the moment of decision, or hurt trust through long waits and wrong answers. When and how to set them up.
· Performance Marketing
Local inventory ads for online stores with physical shops
What Google local inventory ads and free local listings are, what you need to qualify, how to send store-level stock data and how to set up campaigns that drive store visits.
· Performance Marketing
How to set up enhanced conversions in Google Ads
What Google Ads enhanced conversions are, how to set them up on an ecommerce site with the Google tag or Google Tag Manager, and how to check they are working.
· Performance Marketing
Why did your Meta ads CPM go up, and what to do
How the Meta ad auction works, the main reasons CPM rises, and how to tell when a high CPM is a real problem and when it is not, step by step.