Ecommerce Growth
· Ecommerce Growth
How to grow a stagnant ecommerce store
Diagnose flat ecommerce revenue with four multipliers: traffic, conversion rate, average order value and repeat purchase. Includes a prioritization table and a 90 day plan.
· Ecommerce Growth
Shopify vs WooCommerce vs ikas: platform guide
An honest comparison of Shopify, WooCommerce and ikas across hosting, apps, payments, SEO control and cost structure, plus how to calculate total cost of ownership.
· Ecommerce Growth
Marketplace or your own store? How to decide
Compare selling on marketplaces with running your own direct to consumer store on margin, customer data, brand control and growth, and learn how a hybrid strategy works.
· Ecommerce Growth
How to sell online internationally: starter guide
A practical guide to cross border ecommerce: choosing your first market, localization, payments, shipping and returns, and setting up ads market by market.
· Ecommerce Growth
WhatsApp marketing for ecommerce: a practical guide
The difference between the WhatsApp Business app and the WhatsApp Business Platform API, opt-in rules, click to WhatsApp ads and the ecommerce use cases that work best.
· Ecommerce Growth
How to measure influencer marketing for ecommerce
A measurable influencer marketing playbook: choosing creators, writing briefs, tracking with UTMs and discount codes, scaling with partnership ads and following disclosure rules.
· Ecommerce Growth
How to get customers to buy again
Use cohort analysis, RFM segmentation, loyalty programs and post purchase flows to raise your repeat purchase rate, with a worked example of the revenue impact.
· Ecommerce Growth
How to calculate ecommerce profit margin
Go from gross margin to contribution margin by layering in product cost, shipping, payment fees, returns and ad spend, with a worked example of real profit per order.
· Ecommerce Growth
Black Friday ad plan for ecommerce brands
A pre peak, peak and post peak timeline for Black Friday and other sale events, with budget pacing, creative and offer prep, and a stock and site readiness checklist.
· Ecommerce Growth
Brand awareness vs performance ads: budget split
How to balance budget between brand awareness and performance advertising, how to measure upper funnel impact with branded search and lift tests, and a starting split framework.
· Ecommerce Growth
How to choose a digital marketing agency for ecommerce
Questions to ask, red flags, contract and reporting expectations, and an in-house vs freelancer vs agency comparison for choosing an ecommerce marketing agency.
· Ecommerce Growth
How to set an ecommerce pricing strategy
How to build your ecommerce prices from a contribution floor, acquisition cost, competitor price band and perceived value, then test changes without guesswork.
· Ecommerce Growth
ETBİS registration: a guide for online stores in Turkey
Who must register with Turkey's e-commerce information system ETBİS, what you need to submit, the 30-day notification deadlines and what changed after the QR code was retired.
· Ecommerce Growth
How to grow your ecommerce email list
Popup timing, incentive choice, consent rules and list hygiene: a practical guide to growing a permission-based email list on your ecommerce store.
· Ecommerce Growth
A digital marketing plan for a new product launch
A week-by-week launch plan for ecommerce: what to prepare, how to build a waitlist, which channels to open first, how to split budget and what to measure.
· Ecommerce Growth
Distance sales contracts: legal must-haves in Turkey
Pre-contract information, the distance sales contract, order confirmation, contact and transaction guide pages: what a Turkish online store must legally have before it takes an order.
· Ecommerce Growth
SMS marketing in Turkey: IYS rules for ecommerce
What ecommerce brands must know before sending promotional SMS in Turkey: consent, IYS registration, MERSIS number, opt-out rights and the three business day rules.
· Ecommerce Growth
Ecommerce sales forecasting and setting growth targets
A bottom-up sales forecast that splits revenue into new and returning customers, ties it to ad budget, acquisition cost and seasonality, and uses three scenarios.
· Ecommerce Growth
KVKK compliance for online stores in Turkey
Privacy notices, explicit consent, cookie banners, VERBİS and transfers abroad: how to check your store against Turkey's data protection law KVKK and the authority's 2025 guidance.
· Ecommerce Growth
How to build an ecommerce loyalty program
Points, tiers, paid membership or perks: how to design an ecommerce loyalty program that fits your margin, calculate its cost and measure whether it really drives extra sales.
· Ecommerce Growth
How to do B2B ecommerce marketing
For brands selling online to dealers, wholesalers and business buyers: the channels, site features and measurement setup that make B2B ecommerce marketing work.
· Ecommerce Growth
Choosing a virtual POS and payment provider in Turkey
Bank virtual POS or licensed payment institution? How to check licences, compare true costs, handle refunds, security and ETBİS reporting when choosing a payment provider in Turkey.
· Ecommerce Growth
How to set up an ecommerce subscription model
Which products suit subscriptions, which subscription type to choose, how to price it, how to reduce churn and what the rules say about cancellation: a step-by-step guide.
· Ecommerce Growth
Which KPIs should an ecommerce business track?
The ecommerce KPIs worth tracking across acquisition, conversion, retention, profitability and operations, with formulas, data sources and review frequency.
· Ecommerce Growth
E-invoice and e-archive rules for ecommerce in Turkey
Thresholds, transition deadlines, the 2026 e-archive change and the mandatory fields on online sale invoices for brands selling online in Turkey, based on Tax Procedure General Communiqué No. 509.
· Ecommerce Growth
How to use web push notifications for ecommerce
What web push notifications are, when to ask for permission, how they work on iPhone and which ecommerce use cases actually drive sales, with tips to protect opt-in rates.
· Ecommerce Growth
How to manage ads when stock is low or running out
How to stop wasting ad spend on products that are about to sell out: days of cover, product-level controls in Google and Meta, and what to do at stock-out and restock.
· Ecommerce Growth
Right of withdrawal and returns for ecommerce in Turkey
When does the 14-day withdrawal period start, who pays return shipping, how fast must you refund and which products are exempt? An operations guide to Turkey's Distance Contracts Regulation.
· Ecommerce Growth
Email deliverability: SPF, DKIM, DMARC explained
Why do your campaign emails land in spam? How to set up SPF, DKIM and DMARC, what Gmail, Yahoo and Outlook require from senders, and how to keep spam complaints low.
· Ecommerce Growth
How to analyze your competitors' ads
How to study competitor ads systematically with Meta Ad Library, Google Ads Transparency Center, auction insights and TikTok Top Ads, then turn findings into tests.
· Ecommerce Growth
Discount and sale price advertising rules in Turkey
How to set the struck-through price, whether sale dates are mandatory and why fake countdown timers are risky: Turkish discount advertising rules for brands selling online in Turkey.
· Ecommerce Growth
How delivery experience drives customer loyalty
How your delivery promise, tracking updates, packaging and delay handling decide whether customers order again, plus the metrics to measure and improve delivery experience.