Blog: Page 2
· Performance Marketing
How to set up Google Ads for ecommerce, step by step
The right order for an ecommerce Google Ads setup: conversion tracking, Merchant Center, Shopping or Performance Max, a brand search campaign and negative keywords.
· Ecommerce Growth
Shopify vs WooCommerce vs ikas: platform guide
An honest comparison of Shopify, WooCommerce and ikas across hosting, apps, payments, SEO control and cost structure, plus how to calculate total cost of ownership.
· Conversion Optimization
What makes a product page that actually sells?
Images, copy, price and shipping clarity, reviews and the add to cart button: the elements that turn a product page into sales, with a checklist table.
· Conversion Optimization
5 Essential Email Automations for Ecommerce
Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows: the goal, trigger, timing and content of each, plus consent rules for Turkey.
· SEO and GEO
Shopify SEO settings: the complete checklist
Every Shopify SEO setting worth checking, from titles and meta descriptions to duplicate collection URLs, robots.txt, redirects, structured data, apps and speed.
· SEO and GEO
Ecommerce SEO: A Guide to Category Page Optimization
Search intent, titles and H1s, faceted navigation, canonical and noindex choices, pagination, internal linking and structured data for ecommerce category pages.
· Performance Marketing
Do TikTok ads work for ecommerce?
Which ecommerce brands TikTok ads work for, the campaign types to use, the creative style that performs, and how to set up the TikTok Pixel and Events API.
· Ecommerce Growth
Marketplace or your own store? How to decide
Compare selling on marketplaces with running your own direct to consumer store on margin, customer data, brand control and growth, and learn how a hybrid strategy works.
· Conversion Optimization
How to optimize your checkout page
Guest checkout, fewer form fields, payment options and trust signals: a step by step guide to simplifying checkout, grounded in Baymard research.
· SEO and GEO
How to Get Your Brand Cited in ChatGPT and Perplexity
A practical generative engine optimization (GEO) guide to getting your brand cited as a source in ChatGPT, Perplexity and Google AI answers.
· SEO and GEO
Ecommerce technical SEO: filters, canonicals, pagination
How to tame the endless URLs created by faceted navigation, avoid canonical mistakes and paginate product listings correctly, based on Google documentation.
· Performance Marketing
Why are your Instagram ads not getting sales?
If your Instagram ads get clicks but no sales, diagnose the problem step by step across objective, tracking, creative, offer, landing page and audience.