Performetic Ekibi
Performance marketing and growth team
The Performetic team works on performance marketing, SEO, conversion-focused design and e-commerce infrastructure to deliver measurable growth for brands.
- Google Ads
- Meta Ads
- Shopify
- SEO
How to set up GA4 ecommerce tracking
Recommended GA4 ecommerce events, a Google Tag Manager dataLayer example, DebugView validation and consent mode settings: a step by step setup guide.
Brand awareness vs performance ads: budget split
How to balance budget between brand awareness and performance advertising, how to measure upper funnel impact with branded search and lift tests, and a starting split framework.
How to use Google Search Console for ecommerce
Set up Search Console for an online store, know which reports to check every week, decode page indexing statuses and keep your product rich results healthy.
How to choose a digital marketing agency for ecommerce
Questions to ask, red flags, contract and reporting expectations, and an in-house vs freelancer vs agency comparison for choosing an ecommerce marketing agency.
How to build a landing page for your ads
Message match, a single goal, speed and a proven section structure: how to build a landing page that turns paid traffic into sales.
How to set an ecommerce pricing strategy
How to build your ecommerce prices from a contribution floor, acquisition cost, competitor price band and perceived value, then test changes without guesswork.
How to shoot ecommerce product photos that sell
A product photo is not there to look pretty, it is there to answer the questions a shopper cannot answer by touching the product. Shot list, specs, Merchant Center rules and ad reuse.
ETBİS registration: a guide for online stores in Turkey
Who must register with Turkey's e-commerce information system ETBİS, what you need to submit, the 30-day notification deadlines and what changed after the QR code was retired.
How to grow your ecommerce email list
Popup timing, incentive choice, consent rules and list hygiene: a practical guide to growing a permission-based email list on your ecommerce store.
How to use UTM parameters: a tagging standard
How to structure UTM parameters so GA4 reports stay clean, with ready-to-use templates for Meta, Google Ads, email and influencers plus a naming standard your team can follow.
How to do keyword research for ecommerce
A step-by-step method to find the right keywords for your category, product and blog pages, sort them by search intent and map each one to a single page.
How should you design an ecommerce homepage?
Your homepage carries first impressions, category discovery and search. A research-backed section order, checklist and the mistakes that quietly cost sales.