Performetic Ekibi
Performance marketing and growth team
The Performetic team works on performance marketing, SEO, conversion-focused design and e-commerce infrastructure to deliver measurable growth for brands.
- Google Ads
- Meta Ads
- Shopify
- SEO
Ecommerce ad copywriting formulas with examples
How to write ecommerce ad copy with AIDA, PAS, Before-After-Bridge and Feature-Benefit formulas, plus Meta and Google character limits, examples and claim rules.
Choosing a virtual POS and payment provider in Turkey
Bank virtual POS or licensed payment institution? How to check licences, compare true costs, handle refunds, security and ETBİS reporting when choosing a payment provider in Turkey.
How to set up an ecommerce subscription model
Which products suit subscriptions, which subscription type to choose, how to price it, how to reduce churn and what the rules say about cancellation: a step-by-step guide.
What is MER and how is it different from ROAS?
How to calculate marketing efficiency ratio (MER), why it gives different answers than ROAS, and which metric ecommerce brands should use for which decision, with worked examples.
How to handle out-of-stock and discontinued products for SEO
How to decide between keeping, redirecting or removing pages for temporarily out-of-stock, permanently discontinued and seasonal products.
How do trust signals affect ecommerce conversion?
Security badges, return policies, contact details and transparent costs: which trust signals actually help a lesser-known brand win the sale?
Google Shopping vs Meta catalog ads: which should you use?
A side-by-side look at Google Shopping and Meta Advantage+ catalog ads: intent, audience, feed needs, creative, measurement and how to split budget between them.
How to use Demand Gen campaigns for ecommerce
When and how to use Google's Demand Gen campaigns for an online store: placements, creative formats, product feeds, lookalike segments, bidding and budget guidance.
Why your Meta learning phase never ends, and the fix
Why Meta ad sets get stuck in the learning phase, which edits reset learning, and how to fix a Learning limited status step by step.
Which KPIs should an ecommerce business track?
The ecommerce KPIs worth tracking across acquisition, conversion, retention, profitability and operations, with formulas, data sources and review frequency.
Static image vs video ads: which works when?
When static image ads win, when video wins, a decision table by product type and funnel stage, platform requirements and a test plan that compares formats fairly.
E-invoice and e-archive rules for ecommerce in Turkey
Thresholds, transition deadlines, the 2026 e-archive change and the mandatory fields on online sale invoices for brands selling online in Turkey, based on Tax Procedure General Communiqué No. 509.