Performetic Ekibi
Performance marketing and growth team
The Performetic team works on performance marketing, SEO, conversion-focused design and e-commerce infrastructure to deliver measurable growth for brands.
- Google Ads
- Meta Ads
- Shopify
- SEO
How to spot and prevent creative fatigue in Meta ads
The signs of creative fatigue, how Meta calculates its Creative limited and Creative fatigue statuses, and the creative production rhythm that keeps fatigue away.
Ecommerce sales forecasting and setting growth targets
A bottom-up sales forecast that splits revenue into new and returning customers, ties it to ad budget, acquisition cost and seasonality, and uses three scenarios.
Video ad hooks: how to win the first 3 seconds
How to write video ad openings that stop the scroll: visual, spoken and on-screen hook layers, 8 hook patterns with examples, and how to measure hook performance.
KVKK compliance for online stores in Turkey
Privacy notices, explicit consent, cookie banners, VERBİS and transfers abroad: how to check your store against Turkey's data protection law KVKK and the authority's 2025 guidance.
How to build an ecommerce loyalty program
Points, tiers, paid membership or perks: how to design an ecommerce loyalty program that fits your margin, calculate its cost and measure whether it really drives extra sales.
How to build an ecommerce report in Looker Studio
A step-by-step guide to combining GA4 and Google Ads data in one Looker Studio (Data Studio) dashboard that your team can actually use in its weekly decision meeting.
Image SEO for product photos: an optimisation guide
How to optimise product images for Google Images and page speed with file names, alt text, formats, sizing, lazy loading and image sitemaps.
How to design category page filters that convert
Filters help shoppers find the right product among hundreds. Which filters to offer, how to show them on mobile and which mistakes to avoid.
Is Microsoft Advertising (Bing Ads) worth it for ecommerce?
When Microsoft Advertising makes sense for an online store, how to import from Google Ads, how Shopping campaigns and UET work, and how to run a fair test.
Should you bid on your own brand name in Google Ads?
Is a brand campaign wasted spend or essential defence against competitors? When to run one, how to measure its real impact and how to keep brand traffic out of Performance Max.
Meta campaign budget vs ad set budget: which to use?
The difference between Advantage+ campaign budget (CBO) and ad set budgets (ABO), how ad set budget sharing works, and which one ecommerce brands should choose when.
How to do B2B ecommerce marketing
For brands selling online to dealers, wholesalers and business buyers: the channels, site features and measurement setup that make B2B ecommerce marketing work.