Blog: Page 17
· SEO and GEO
How to build seasonal sale pages for SEO
How to set up pages for Black Friday, Cyber Monday and other sales events with a recurring URL, early publishing and a plan to keep their value after the sale.
· Conversion Optimization
Do live chat and chatbots increase ecommerce conversion?
Live chat and chatbots can rescue sales by answering questions at the moment of decision, or hurt trust through long waits and wrong answers. When and how to set them up.
· Performance Marketing
Local inventory ads for online stores with physical shops
What Google local inventory ads and free local listings are, what you need to qualify, how to send store-level stock data and how to set up campaigns that drive store visits.
· Performance Marketing
How to set up enhanced conversions in Google Ads
What Google Ads enhanced conversions are, how to set them up on an ecommerce site with the Google tag or Google Tag Manager, and how to check they are working.
· Performance Marketing
Why did your Meta ads CPM go up, and what to do
How the Meta ad auction works, the main reasons CPM rises, and how to tell when a high CPM is a real problem and when it is not, step by step.