Blog: Page 16
· Ecommerce Growth
Email deliverability: SPF, DKIM, DMARC explained
Why do your campaign emails land in spam? How to set up SPF, DKIM and DMARC, what Gmail, Yahoo and Outlook require from senders, and how to keep spam complaints low.
· Performance Marketing
What is Google Consent Mode v2 and how do you set it up?
What Google Consent Mode v2 is, the difference between basic and advanced implementations, how it relates to privacy rules and how to set it up on an ecommerce site step by step.
· SEO and GEO
Link building strategies for ecommerce sites
How to earn durable backlinks for an online store without buying links or breaching Google's spam policies, and how to monitor link quality over time.
· Conversion Optimization
Post-purchase upsells and thank you page optimization
The order is placed, but the work is not done. How to use post-purchase offers, the thank you page and the order status page to win extra revenue, accounts and data.
· Performance Marketing
How to manage frequency and frequency caps in retargeting
Why retargeting frequency climbs so fast, how to size budget to audience, how to split visitors into time windows and how to control frequency on Meta and Google.
· Performance Marketing
How to build a Google Ads negative keyword list
How to build a negative keyword list for an ecommerce Google Ads account: how negative match types work, list limits and where to apply them, including Performance Max.
· Performance Marketing
Meta custom, lookalike and Advantage+ audiences
How custom audiences, lookalike audiences and Advantage+ audience differ, which audience ecommerce brands should use for which job, and how to handle exclusions.
· Ecommerce Growth
How to analyze your competitors' ads
How to study competitor ads systematically with Meta Ad Library, Google Ads Transparency Center, auction insights and TikTok Top Ads, then turn findings into tests.
· Performance Marketing
Brand consistency in ads: how to keep creative on-brand
How to keep a brand recognisable while producing dozens of ad variations: a creative brand kit, fixed versus flexible elements, platform brand settings and a pre-launch checklist.
· Ecommerce Growth
Discount and sale price advertising rules in Turkey
How to set the struck-through price, whether sale dates are mandatory and why fake countdown timers are risky: Turkish discount advertising rules for brands selling online in Turkey.
· Ecommerce Growth
How delivery experience drives customer loyalty
How your delivery promise, tracking updates, packaging and delay handling decide whether customers order again, plus the metrics to measure and improve delivery experience.
· Performance Marketing
Why don't ad platform sales match GA4?
Why sales in Meta and Google Ads differ from GA4 and your store admin, which gaps are normal and which signal an error, and how to reconcile the numbers step by step.