Blog: Page 15
· Performance Marketing
Static image vs video ads: which works when?
When static image ads win, when video wins, a decision table by product type and funnel stage, platform requirements and a test plan that compares formats fairly.
· Ecommerce Growth
E-invoice and e-archive rules for ecommerce in Turkey
Thresholds, transition deadlines, the 2026 e-archive change and the mandatory fields on online sale invoices for brands selling online in Turkey, based on Tax Procedure General Communiqué No. 509.
· Ecommerce Growth
How to use web push notifications for ecommerce
What web push notifications are, when to ask for permission, how they work on iPhone and which ecommerce use cases actually drive sales, with tips to protect opt-in rates.
· Performance Marketing
What is incrementality testing and how do you run it?
How to measure whether your ads really create extra sales using controlled tests, covering Meta and Google lift studies and geo tests with ecommerce examples.
· SEO and GEO
Traffic dropped after a Google core update: what now?
A step-by-step guide to diagnosing an organic traffic drop after a core update, separating the real cause and building a durable recovery plan.
· Conversion Optimization
Pricing psychology and discount display for ecommerce
Strikethrough prices, percent versus amount off, installment display and free shipping framing: how to manage perceived value without changing the price.
· Performance Marketing
How to set up an affiliate program for your online store
Set commission rates from your margin, track with links and coupon codes, write program rules that stop brand bidding and coupon leakage, and handle disclosure and rel=sponsored.
· Performance Marketing
Do YouTube ads drive sales for ecommerce?
Do YouTube ads bring direct sales or just awareness for an online store? The right formats, product feeds, measurement methods and realistic expectations.
· Performance Marketing
How Meta attribution settings change your results
How the 7-day click, 1-day view and 1-day engage-through windows change reported sales and delivery, and which attribution setting to choose when.
· Ecommerce Growth
How to manage ads when stock is low or running out
How to stop wasting ad spend on products that are about to sell out: days of cover, product-level controls in Google and Meta, and what to do at stock-out and restock.
· Performance Marketing
AI ad creative for ecommerce: what works, what to watch
Generative AI features in Meta and Google ad tools, safe ecommerce use cases, product accuracy risks, the Merchant Center metadata rule and disclosure requirements.
· Ecommerce Growth
Right of withdrawal and returns for ecommerce in Turkey
When does the 14-day withdrawal period start, who pays return shipping, how fast must you refund and which products are exempt? An operations guide to Turkey's Distance Contracts Regulation.