Blog: Page 6
· Ecommerce Growth
A digital marketing plan for a new product launch
A week-by-week launch plan for ecommerce: what to prepare, how to build a waitlist, which channels to open first, how to split budget and what to measure.
· Performance Marketing
How to create and test UGC ads for ecommerce
A practical guide to user-generated content (UGC) ads: creator briefs, script structure, disclosure rules and a test plan that finds the winning video faster.
· Ecommerce Growth
Distance sales contracts: legal must-haves in Turkey
Pre-contract information, the distance sales contract, order confirmation, contact and transaction guide pages: what a Turkish online store must legally have before it takes an order.
· Ecommerce Growth
SMS marketing in Turkey: IYS rules for ecommerce
What ecommerce brands must know before sending promotional SMS in Turkey: consent, IYS registration, MERSIS number, opt-out rights and the three business day rules.
· Performance Marketing
GA4 attribution models: how to read them in ecommerce
GA4's data-driven and last click models, lookback windows and how these settings change your campaign decisions, explained with ecommerce examples.
· SEO and GEO
Internal linking strategy for ecommerce sites
How to build internal links between menus, categories, products and blog posts, choose good anchor text and find orphan pages on an online store.
· Conversion Optimization
How does on-site search increase ecommerce sales?
Shoppers who search are telling you exactly what they want. A guide to the search field, autocomplete, no-results pages and reading search data in GA4.
· Performance Marketing
What are TikTok Spark Ads and how do stores use them?
How TikTok Spark Ads differ from regular ads, how to get a creator authorization code, what you cannot change after authorizing and how ecommerce brands test them.
· Performance Marketing
How to set up Target ROAS bidding in Google Ads
When to switch to Target ROAS, how to choose the starting target and how to change it without losing volume, with Google's conversion thresholds and an example step-up plan.
· Performance Marketing
How to spot and prevent creative fatigue in Meta ads
The signs of creative fatigue, how Meta calculates its Creative limited and Creative fatigue statuses, and the creative production rhythm that keeps fatigue away.
· Ecommerce Growth
Ecommerce sales forecasting and setting growth targets
A bottom-up sales forecast that splits revenue into new and returning customers, ties it to ad budget, acquisition cost and seasonality, and uses three scenarios.
· Performance Marketing
Video ad hooks: how to win the first 3 seconds
How to write video ad openings that stop the scroll: visual, spoken and on-screen hook layers, 8 hook patterns with examples, and how to measure hook performance.