Blog: Page 7
· Ecommerce Growth
KVKK compliance for online stores in Turkey
Privacy notices, explicit consent, cookie banners, VERBİS and transfers abroad: how to check your store against Turkey's data protection law KVKK and the authority's 2025 guidance.
· Ecommerce Growth
How to build an ecommerce loyalty program
Points, tiers, paid membership or perks: how to design an ecommerce loyalty program that fits your margin, calculate its cost and measure whether it really drives extra sales.
· Performance Marketing
How to build an ecommerce report in Looker Studio
A step-by-step guide to combining GA4 and Google Ads data in one Looker Studio (Data Studio) dashboard that your team can actually use in its weekly decision meeting.
· SEO and GEO
Image SEO for product photos: an optimisation guide
How to optimise product images for Google Images and page speed with file names, alt text, formats, sizing, lazy loading and image sitemaps.
· Conversion Optimization
How to design category page filters that convert
Filters help shoppers find the right product among hundreds. Which filters to offer, how to show them on mobile and which mistakes to avoid.
· Performance Marketing
Is Microsoft Advertising (Bing Ads) worth it for ecommerce?
When Microsoft Advertising makes sense for an online store, how to import from Google Ads, how Shopping campaigns and UET work, and how to run a fair test.
· Performance Marketing
Should you bid on your own brand name in Google Ads?
Is a brand campaign wasted spend or essential defence against competitors? When to run one, how to measure its real impact and how to keep brand traffic out of Performance Max.
· Performance Marketing
Meta campaign budget vs ad set budget: which to use?
The difference between Advantage+ campaign budget (CBO) and ad set budgets (ABO), how ad set budget sharing works, and which one ecommerce brands should choose when.
· Ecommerce Growth
How to do B2B ecommerce marketing
For brands selling online to dealers, wholesalers and business buyers: the channels, site features and measurement setup that make B2B ecommerce marketing work.
· Performance Marketing
Ecommerce ad copywriting formulas with examples
How to write ecommerce ad copy with AIDA, PAS, Before-After-Bridge and Feature-Benefit formulas, plus Meta and Google character limits, examples and claim rules.
· Ecommerce Growth
Choosing a virtual POS and payment provider in Turkey
Bank virtual POS or licensed payment institution? How to check licences, compare true costs, handle refunds, security and ETBİS reporting when choosing a payment provider in Turkey.
· Ecommerce Growth
How to set up an ecommerce subscription model
Which products suit subscriptions, which subscription type to choose, how to price it, how to reduce churn and what the rules say about cancellation: a step-by-step guide.