Blog: Page 8
· Performance Marketing
What is MER and how is it different from ROAS?
How to calculate marketing efficiency ratio (MER), why it gives different answers than ROAS, and which metric ecommerce brands should use for which decision, with worked examples.
· SEO and GEO
How to handle out-of-stock and discontinued products for SEO
How to decide between keeping, redirecting or removing pages for temporarily out-of-stock, permanently discontinued and seasonal products.
· Conversion Optimization
How do trust signals affect ecommerce conversion?
Security badges, return policies, contact details and transparent costs: which trust signals actually help a lesser-known brand win the sale?
· Performance Marketing
Google Shopping vs Meta catalog ads: which should you use?
A side-by-side look at Google Shopping and Meta Advantage+ catalog ads: intent, audience, feed needs, creative, measurement and how to split budget between them.
· Performance Marketing
How to use Demand Gen campaigns for ecommerce
When and how to use Google's Demand Gen campaigns for an online store: placements, creative formats, product feeds, lookalike segments, bidding and budget guidance.
· Performance Marketing
Why your Meta learning phase never ends, and the fix
Why Meta ad sets get stuck in the learning phase, which edits reset learning, and how to fix a Learning limited status step by step.
· Ecommerce Growth
Which KPIs should an ecommerce business track?
The ecommerce KPIs worth tracking across acquisition, conversion, retention, profitability and operations, with formulas, data sources and review frequency.
· Performance Marketing
Static image vs video ads: which works when?
When static image ads win, when video wins, a decision table by product type and funnel stage, platform requirements and a test plan that compares formats fairly.
· Ecommerce Growth
E-invoice and e-archive rules for ecommerce in Turkey
Thresholds, transition deadlines, the 2026 e-archive change and the mandatory fields on online sale invoices for brands selling online in Turkey, based on Tax Procedure General Communiqué No. 509.
· Ecommerce Growth
How to use web push notifications for ecommerce
What web push notifications are, when to ask for permission, how they work on iPhone and which ecommerce use cases actually drive sales, with tips to protect opt-in rates.
· Performance Marketing
What is incrementality testing and how do you run it?
How to measure whether your ads really create extra sales using controlled tests, covering Meta and Google lift studies and geo tests with ecommerce examples.
· SEO and GEO
Traffic dropped after a Google core update: what now?
A step-by-step guide to diagnosing an organic traffic drop after a core update, separating the real cause and building a durable recovery plan.