Blog: Page 4
· Performance Marketing
Meta ad account restricted or disabled: what to do
What to do when your Meta ad account is restricted or disabled: find the cause in Account Quality, request a review correctly and prevent it from happening again.
· Conversion Optimization
How to set a free shipping threshold
Set your free shipping threshold with order value data and margin math, not gut feel. A break even formula, worked example table and testing approach.
· Ecommerce Growth
How to calculate ecommerce profit margin
Go from gross margin to contribution margin by layering in product cost, shipping, payment fees, returns and ad spend, with a worked example of real profit per order.
· SEO and GEO
How to keep SEO traffic during a site migration
Moving to Shopify, a new platform or a new domain? Build a URL inventory, a 301 redirect map, a launch day checklist and a Search Console monitoring plan.
· Performance Marketing
CAC vs LTV vs ROAS: which should ecommerce track?
What CAC, LTV and ROAS measure, their formulas, the LTV:CAC ratio and which metric to use for which decision, with a worked example.
· Conversion Optimization
How do customer reviews affect ecommerce sales?
Collecting reviews, displaying them well, using UGC and following Google's review structured data rules: a practical guide to social proof in ecommerce.
· Ecommerce Growth
Black Friday ad plan for ecommerce brands
A pre peak, peak and post peak timeline for Black Friday and other sale events, with budget pacing, creative and offer prep, and a stock and site readiness checklist.
· SEO and GEO
International SEO and hreflang for ecommerce
Selling abroad? Compare URL structures, learn the hreflang rules Google actually enforces, set up x-default and avoid the mistakes that break multilingual stores.
· Performance Marketing
Google Merchant Center setup and fixing disapprovals
How to set up Google Merchant Center step by step, verify your website, and fix the most common product disapprovals, from price mismatch to misrepresentation.
· Conversion Optimization
How to set up GA4 ecommerce tracking
Recommended GA4 ecommerce events, a Google Tag Manager dataLayer example, DebugView validation and consent mode settings: a step by step setup guide.
· Ecommerce Growth
Brand awareness vs performance ads: budget split
How to balance budget between brand awareness and performance advertising, how to measure upper funnel impact with branded search and lift tests, and a starting split framework.
· SEO and GEO
How to use Google Search Console for ecommerce
Set up Search Console for an online store, know which reports to check every week, decode page indexing statuses and keep your product rich results healthy.